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Discussion Starter · #1 ·
To compete with native players in the low-cost vehicle market, Kia in China has done something highly unusual for an international brand: producing and selling three generations of the same model at the same time. Positioned differently to cover a price range stretching from 70,000 to 150,000 Yuan, the K3 and its two predecessors, Forte and Cerato, have become a formidable force in the compact realm. Their success is undeniable, but many see it as a sign of Kia weakness, its inability to develop enough new models, and its lack of dedication to the local market.

Kia’s plan to solve the problem, it turns out, is actually to cover it up. It prepares to launch two new, China-exclusive marques, "Huaqi" and "Dianyue," for re-naming Cerato and other outdated Kia models.

"Huaqi"

Auto.sohu.com today exposed a facelifted "Cerato" carrying a logo that had not been seen by the public before. The nameplate "Huaqi" comprises two Chinese characters, meaning "China, prosperous" ("Hua") and "a black-colored horse" ("Qi").

According to a previously revealed production plan, Kia Cerato will be retired in the second half of 2013. We expect it to be replaced by the "Huqai" model by then.

http://auto.sohu.com/20121205/n359552458.shtml






 

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Discussion Starter · #5 · (Edited)
On May 9 the joint venture of Dongfeng-Yueda-Kia (DYK) handed over the keys of an EV fleet to government officials in Yancheng, Jiangsu, setting in motion a pilot program promoting green mobility.

The fleet includes ten Horki all-electric sedans and two Kia K5 hybrids. They will be managed by a green car company set up by the government of Yancheng, the city where DYK is based. The local government is also responsible for building EV-charging stations. Neither DYK nor the city has specified the ways in which the EVs will be employed.

Horki is a new car brand launched by DYK specifically for the Chinese market. At the recent Shanghai motor show, where it was launched, a concept bearing the brand was on display, said to anticipate the first production model of Horki. The Horki EV delivered in Yancheng, however, is not a direct issue of the concept.

Judging by exterior style, the Horki EV comes from the re-badged Cerato exposed last year. Its electrical powertrain may have been tested on the Dianyue N30 and be related to that on Shouwang EV from Beijing Hyundai, DYK’s sister company.

According to the official description, the Horki EV is driven by an electric motor that can deliver up to 50kW of power and 167Nm of torque. It can run at a top speed of 134km/h and as far as 140km on one charge. The lithium-ion battery pack can be replenished in 52 minutes in the fast mode and 6 hours when in no hurry.

In an interview in March, Chen Yunhua, Chairman of Yueda, partner of Kia, said that DYK planned to release its pure-electric car in the second half of 2014, and new-energy vehicles would account for 2%-4% of its production in 2020.

http://chinaautoweb.com/2013/05/kia-started-trial-run-of-horki-ev/

 

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