http://www.dfmc.com.cn/Dongfeng Motor Corporation (hereafter referred to as DFM) was first established in 1969 and has commanded a leading position in the PRC automotive industry ever since. After more than thirty years of construction, DFM has formed several major production facilities, which are distributed in Shiyan ( mainly engaged in the production of medium duty and heavy duty commercial vehicles, auto parts and components and vehicle manufacturing equipments), Xiangfan ( mainly engaged in the production of light duty commercial vehicles and passenger vehicles), Wuhan ( mainly engaged in the production of passenger vehicles) and Guangzhou ( mainly engaged in the production of passenger vehicles). On September 28th, 2003, DFM moved its operating center from Shiyan to Wuhan. Major businesses of the company include the manufacture of whole serial commercial vehicles, passenger vehicles, auto parts and components, as well as vehicle manufacturing equipments. At present, the product mix in its automaking business is equally divided between commercial vehicles and passenger vehicles. By the end of 2004, total asset of DFM amounts to RMB 76.89 billion, with a net asset of RMB 33.9 billion and a total number of 106,000 registered staff.
Entering the new century, DFM focuses on participating in international competition and cooperation. Complying with the development strategy of “ developing during integrating, cooperating during competing, growing stronger and bigger, building strength first”, DFM rapidly expanded its passenger vehicle business by aligning itself with leading international automotive companies. It successively entered into joint ventures for the manufacture of passenger vehicles with Nissan Motor Co., Ltd, Honda Motor Co., Ltd and Kia Motors Corporation. It expanded and promoted its scope of operations of Dongfeng Peugeot Citroen Automobiles Limited to include the manufacture of Peugeot passenger cars in addition to the Citroen passenger cars already manufactured by it. After comprehensive joining venture and restructuring, the corporate structure and mechanism of DFM underwent a profound reform. Pursuant to international practice and modern corporate governance system, a comparatively standardized Parent-Affiliates company structure has been formed, which enables DFM to become an international automaker characterized by both investment control and management control.
Through years of development, DFM has formed leading edge automotive research and development capabilities. DFM seeks extensive cooperation with external parties and formed complete R&D platforms and its supporting system , engaged in the research and development of whole serial commercial vehicles as well as passenger vehicles. It also further improves its products planning and R&D flow. Based on assimilating advanced technology from both home and abroad, DFM aims to further enhance its own R&D capabilities in order to improve its core competitiveness in both domestic and international markets.
Looking into the future, DFM has set its development strategy to “ build a centennial DFM which is capable of sustained development, an international DFM which is opening to the world, and an open DFM which is capable of autonomous development”. DFM will take advantage of the historical opportunity offered by China’s efforts to construct a well-off society and the continuous growth of the domestic automobile market. Through hard work of the following five years, DFM will strive to double its production and sales volume, operating profits and staff income, reinforce its leading position in domestic auto industry in terms of its comprehensive strength, and make DFM into an internationally competitive automobile group which is open to international market and capable of autonomous and sustained development.