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Re: PSA China News

Peugeot to launch China car in 2011

SHANGHAI: French automaker PSA Peugeot Citroen expects to steal a march over its rivals in the Chinese market by launching its first exclusively 'made-for-China' car in 2011, according to company officials.

The company will also introduce 10 new models in the country over the next five years, to cash in on the burgeoning domestic demand, said Eric Apode, vice president of PSA's China Tech Center on Friday in Shanghai.

"We believe that the cars of the 21st century will be born in China, the cradle of the future automobile industry. So it's vital and important to undertake research and development of car models in China," said Apode.

"When Japanese carmakers established design centers in California 25 years ago, who would have imagined that they would go on to become the market leaders in the US," said Oleg Son, design director of PSA's China Tech Center.

PSA has been the first international automaker to have a wholly-owned research and development center in China. It set up the China Tech Center in Shanghai with an initial investment of 1 billion yuan and the facility commenced operations in September 2008.

The center develops cars directly for Chinese consumers without adapting existing products from its headquarters. It also has a global level functional design studio and is also PSA's first such facility outside France.

The center will launch its first locally designed model styled exclusively for domestic customers in 2011.

The Shanghai center currently employs 200 engineers and PSA plans to boost the strength to 550 by 2012. It would also design car models for other markets like Russia and Argentina.

"We believe the future trends in the automobile industry would depend largely on the Chinese market and consumers. That was what prompted us to set up such an important R&D facility in Shanghai," said Apode.

Statistics from JD Power show that during the first nine months, PSA sold 108,854 units of Citroen-brand vehicles in China, up 39 percent over last year. The sales of Peugeot vehicles increased 24 percent to 78,938 units during the same period.

PSA had earlier set a mid-term sales target of 1 million units in China by 2015 and a market share of 5 to 6 percent.

German luxury carmaker Mercedes-Benz has also set up a design studio in Beijing this year to collect information about China's automart and other facets like drivers' tastes and habits to support its global car design.

The world's largest carmaker Toyota Motor Corp is planning to spend 30 to 40 billion yen to establish a R&D center in Shanghai early next year, to strengthen its R&D capabilities in China.

Their rivals, like Volkswagen AG, General Motors and Hyundai Corp, already have R&D centers in the country. But all of these are under their joint ventures and responsible for adapting existing models for Chinese consumers.


(China Daily 11/28/2009 page10
 

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logan said:
.......To get there, Peugeot is working on a new model, especially designed for the Chinese market.
It will be a sedan, Wertans said, but he declined to give more details....
CEO Varin also said:
" I have not been happy about our declining market share in China. DFM president Xu Ping and I agree that we will launch at least one new car every year so as to reverse the trend. We used to bring a hatch back designed in Europe to China and have it redesigned into a sedan, such as the Peugeot 307. .... "

It seems that plans for the new "Made-for-China" Peugeot sedan are on the backside of the trend in China. Now the hatchbacks seem to been on the upsurge with new models being introduced every time we turn around. It's amazing how quickly tastes change.

Examples are, Dongfeng's H30, Geely's Emgrand EC718 and Maple Serene, Brilliance's M3, FAW Haima's Cupid, Chery's Fulwin 2 and A3, BYD's F3R, Chang'an's Zhixiang and Yuexiang, Lifan 520, and on and on.
 

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PSA and Dongfeng unveil new expansion plan


September 22, 2010
The ties French group PSA Peugeot Citroen has with Chinese manufacturer Dongfeng Motor Group have grown even deeper this month, as the two partners agreed to expand their collaboration and literally flood the local market with new products.

The Dongfeng Peugeot Citroen Automobiles joint venture (DPCA) plans to roll out no less than 12 new models in the years to come, starting with the 508, which will be launched in the country in 2011. The model will be followed by several other models, including an SUV and new small family cars.

The collaboration between the two companies will also materialize in a new facility, which will be built somewhere in China in the next five years. This will be the third manufacturing plant the joint venture operates in China and will account for the production of some 150,000 vehicles each year,

According to just-auto.com, the new plant will be located in the Wuhan province. It will be used to manufacture midrange and lower midrange vehicles which will bring the joint venture's total output to a level of 750,000 vehicles in 2015, way up from the current 450,000 units.

The expansion of the production capacity and the model range will be adorned by a complete overhaul of the engine offering, which will see no less than six new engines being launched in the first phase. The units are built to develop in between 80 and 201 hp.

The internal combustion engines will be accompanied by hybrid versions and variants which will use the French designed Start/Stop technology.

The efforts to be made over the next five years aim at securing the French-Chinese joint venture a 5 percent market share in China.

http://www.autohome.com.cn/news/201009/142520.html
 
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