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Toyota doesn't exert as much influence over Daihatsu as I had previously thought (I realize they only own 51%). When I sat inside this car at an FAW-Jilin dealer, I was very disappointed with the quality of the instrument panel controls. It felt very cheap. Hard to believe it is marketed elsewhere as a Toyota. And they are pricing this car too high for the China market, much more than in Indonesia. It will fail in China because of the 70,000 to 100,000rmb price. I heard it sells for the equivalent of 50,000rmb in Indonesia. A person can get a great quality Chang'an van for 45,000 to 55,000rmb.
 

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First, I don't think the Xenia will be successful in China because the price up to 98,000rmb is too high for the Chinese market. Also, this car is no different then the Mitsubishi Freeca (they are practically identical), which has been a sales failure in China. People are not going to buy this car for status. They would much rather buy a base Jetta for 80,000rmb, which they perceive as a much better car. And honestly, for China's bad roads, the rugged A2 Jetta probably is a better bet.

I'm not saying the Xenia's quality is shabby, like a Geely. But the car's design quality is not like most Toyota products. It is a 50,000rmb car. If they sold it for that, they might have some success. Daihatsu does not have good marketing. They were a disaster in the US market. They just gave up and pulled out of the growing Vietnam market (where Toyota and everyone else is doing well).
 

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I live in Changchun. I have worked in China 7 years. With all due respect, the vast majority of Chinese are still using public transportation, or riding a bicycle, scooter or motorcycle. Yes, the roads are clogged with cars, but China has a hug population, of which only a small percentage are private car owners. For the majority of Chinese people, buying a new Jetta for 80,000-97,000rmb is a major event. Also, the total road fees, insurance and other matters must be considered. The price of gas here rivals the US, but people here don't make US salaries.
 
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