23 thousand Euro's for a car with less than 3 NCAP stars, lots of dodgy interior mouldings and a stupid sounding name. What a rip off! I don't think that will scare many Western or Japanese car makers. Can't see many people at work saying I've just bought a Brilliant new Brilliance...
You could get a much better Mondeo for that kind of money. What will scare car makers in Europe is when Nanjing start shipping MG's and Roewe's which have been styled and engineered in Europe but built in China. Chinese car makers should watch and learn from them. Kia employed the same strategy of recruiting Western European car engineers and designers and are doing really well now. Brilliance have simply designed a car which is about as good as a Proton but then priced it like a Golf. I'd have a Golf every single time over that rubbish...
You could get a much better Mondeo for that kind of money. What will scare car makers in Europe is when Nanjing start shipping MG's and Roewe's which have been styled and engineered in Europe but built in China. Chinese car makers should watch and learn from them. Kia employed the same strategy of recruiting Western European car engineers and designers and are doing really well now. Brilliance have simply designed a car which is about as good as a Proton but then priced it like a Golf. I'd have a Golf every single time over that rubbish...