The Qizhi PHEV, Qizhi EV (GE3), Yuejie, Shidai and ix4 are not under any JV sub-brand. If that were so, the Shidai would have been under Everus and the ix4 under Leahead. Moreover, JV sub-brands like Everus and Leahead have their own logos; the Shidai, Yuejie, Qizhi(s) and ix4 are seen carrying the GAC logo itself.Here are a couple of article excerpts that might shed some light on the situation of JV sub- brands, bearing the Chinese partner's logo:
Might have been true or relevant around 2011-12; the industry is plagued with overcapacity now; about 44 million for a market that may not rise above 30-35 million in the near future. Yes, some JV companies are seeking to increase capacity, like SAIC-VW for Audi and electric vehicles, or the recent capacity addition announced by Toyota; in most cases, new factories are being sought mainly by local companies or EV startups.From gasgoo.com on 3/22/11
Mike Dunne, president of Dunne & Co, an industry consultancy, said: “Nothing is written down, but when automakers go to apply for capacity expansion, in their application it’s clear that they should have a plan for an indigenous brand with jointly owned product rights and some provision for new energy vehicles. Foreigners want more capacity; China is saying: ‘We want more own brands’.”
I cannot figure how relabeling a local car (GS4) that has already been on the market for some time, to one under a JV name provides access to foreign technology. The GS4 is available as ICE, PHEV or EV. If any foreign technology was involved in its making, then it has already been incorporated.From Yang Jian, of Automotive News China, on 5/24/12 :
...China's government concluded that its domestic automakers needed more access to foreign technology. Beijing told global automakers they would have to do 3 things:
1. Create new brands for their Chinese joint ventures.
2. Establish r&d facilities for the joint ventures.
That is exactly my point: these reverse-rebadged clones are just for compliance with state directives.3. Add electric vehicles to the joint ventures' product lineups.