In a very crowded global automotive market, Chinese automakers have to develop and execute a distinct product and consumer value proposition to gain long term entry to established markets.
Often what works in the home market, does notwork in export markets.
If these manufacturers are not interested in opening their own distribution and want to rely solely on independant distributors, they will struggle to achieve success especially in the North American market.
Often what works in the home market, does notwork in export markets.
If these manufacturers are not interested in opening their own distribution and want to rely solely on independant distributors, they will struggle to achieve success especially in the North American market.