After having launched, at the beginning of 2007, the small SUV Zotye NOMAD and whose sales have surprised the most informed observers, the distributor Giant Motor Company repeats and introduces another Chinese mark, Haima.
This mark, Haima, which seems to leave nowhere comes us from China. Of nowhere ? not completely, since Haima is the fruit d’une joint-venture then d’une long collaboration fifteen years between a Chinese manufacturer, Hainan Auto works and Japanese Mazda.
The name Haima is thus the logical result of the fusion of the names Hainan and Myzda. The cars are, they also, the result of this same fusion. The Haima range in China is thus naturally made of vehicles built on bases of Mazda vehicles. Meanwhile and in 1998, the Faw manufacturer bought the shares of the Japanese shareholders in the group Hainan Mazda Motor Co, Ltd. but continued has to develop, jusqu’en 2006, of the cars in collaboration with the Japanese.
The manufacturer counts in his range four models among which figure Family which is, precisely, the model which inaugurates the presence of the mark in Algeria.
This Haima Family is an average truck four doors which positions in the segment C It is Construite on the platform of the last generation of Mazda 323 (2000-2003) of which it begins again, except for the millimetre, majority of the dimensions : A length of 4365mm, like Mazda 323, a height of 1410mm, like Mazda, a footing of 2610mm, idem for the 323, of the ways before and back broad of 1470mm, similar that the Japanese... finally, a width of 1705mm is 50mm moreover than Mazda 323, but one n’est not parties to find the places where Chinese stored this surplus of cellulitis.
The similarities do not stop there and go a little further. All d’abord the shape of the grill, trapezoidal and which points out the shape of the grill of the mark d’Hiroshima. Then, this grill which carries in its center the Haima logo, of color chromium plates, formed by the superposition d’une form d’oiseau on a hoop. Doesn't Ca point out anything to you ? Yes, the Mazda logo, except that there, the wings of the bird exceed the perimeter of the circle. That the scandalmongers are calmed, it s’agit of nothing d’une counterfeit nor d’une pale copy Japanese logotype but rather the result d’une long collaboration with Mazda which touches d’autres model Chinese range. D’ailleurs, while going a little further in detail, one notices the resemblance of the bill of character of the monograms Haima and Mazda.
Curious, we left fouiner with dimensions of the Country Confucius to find an explanation to this logo, other that filiation with Mazda and we found this, on the site of Haima : "Meaning of the logo : Rising Sun in the east, and Flying Roc in the sky ", which wants to say : "Significance of the logo (Haima note) : raising sun with l’Est and a Rock flying in the sky ". A Rock ? C’est a mythical bird qu’on finds in Thousand and One Nights, in the tale of Sindbad, like the notes of voyage of Marco Polo. It is described by the ones and by the others as being a gigantic bird, so large qu’il can hide the sun of its wings and would be able to raise an elephant. While observing the logo, l’oiseau, while leaving the sun behind him, would thus move towards l’ouest... l’occident... ambitious the Chinese.
Haima Family is thus a truck full d’ambition. It has dimensions d’une Mazda 323 and presents even more succeeded line. L’appendice which acts as trunk seems a little better integrated into l’ensemble than that of Japanese ḻancian but the general form does not derogate from the standards Asian stylistics of the end of the Nineties, all things considered, Haima Family points out Mazda but also Nissan or Toyota.
It thus takes again l’essentiel ingredients d’une Asian "World Because" : a body with three volumes (4 doors) and a line pass key. It offers all the same some small more... - and I see d’ici those which will say qu’on made in the brush glitter -, it am liberally equipped and have a quality of completion impressive, not only for one Chinese vehicle but even compared with some European.
Yes, a quality surprising, as much on l’ajustement various elements of body and elements of the instrument panel that on perceived, interior and external quality. One even left further, we made it tower of the car to seek imperfections on the adjustments of the elements of body, all that we could find c’est a small shift of the light unit postpones right compared to the trunk.
Family offers a cockpit in the average of the segment and a trunk generous (its capacity is not reproduced on the chart). It is available in three levels of completion GL, GLX and GLS and it is liberally equipped as of the first level.
Version GL, animated d’un block 1598cc d’origine Mitsubishi developing 96ch, receives, of series, the power-assisted steering, of the disc brakes with ABS and EBD, to l’air conditioned, an adjustable conducting seat in height, an adjustable wheel, the four electric panes, electric external rear view mirrors and de-icing, of the car-directional headlights ( !), radio operator CD with a hidden antenna, a central balustrade, locking thus centralized qu’une assembles pneumatic 185/65R14 with hub caps of wheels and finally a triangle d’avertissement. This d’entrée version of range is posted to 799.000 DA.
Version GLX is animated d’un driving in the same way rolled d’origine Mazda which also develops 96ch. Compared to version GL, it receives in more one beige interior, two airbags frontal, of the front lamps fog, of the headrests in the places postpones, a key with chip, the remote closing of the doors and finally, one assembles pneumatic 195/55R15 with rims 5 branches out of alloy. It is proposed to 990.000 DA.
The version which caps the range, the posted GLS-1 with 1.090.000 DA, is animated same block which animates version GLX and receives in more saddlery, flying and leather screen-doors, it is provided, in addition, d’un electric roof sliding, of interior wood platings (or way drink, to check), of side rods color body and aluminum rims 15 inches 9 branches. It should be noted that this last version receives equipment usually reserved for the luxury cars, it s’agit of the backlighted threshold of door. Here, c’est the Family monogram which s’illumine in green when the door is open, an option with the debatable taste but which will find surely its followers.
This car will have, in theory, enough d’atouts to find its small way in a very disputed market and that the European ones are divided, the Japanese women and Korean and in whom it will be able to put forward his qualité/prix/taille report/ratio.
M. Ahmed Thiba-Miliani, first person in charge for Giant Motor Company, posts her ambitions and considers d’écouler a thousand d’exemplaires in 2008, an objective qu’il account to reach thanks to the qualité/prix report/ratio car and the network of fifteen points of sale present on through the own territory, a network which should double d’ici the end 2008.
For recall, Giant Motor Company is a company created since less d’une year and whose first mark distributed in Algeria was another Chinese mark, Zotye, of which the only model, NOMAD, marketed in several versions s’est sold with more than 800 units in eleven months. This importer renouvèle l’expérience with HAIMA and advances quality like argument, d’ailleurs, one n’hésite not to offer, on Family, a two years guarantee or 60.000km.
It should be noted that FAW-Haima Automobile Co is the fifteenth Chinese car manufacturer in term of volume of sale with 130.000 vehicles marketed in 2007, that is to say a rise of 60% compared to 2006. Its two factories allow him d’atteindre an annual volume of production of 150.000 vehicles, a figure called to reach the 400.000 units d’ici a few years, with construction d’une third factory. FAW-Haima Automobile Co intends to launch d’autres model in both or three years has to come in the segment B, A like that of the monospace.
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