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FAW Haima Motors launched its new Family II in China recently.

The car is based on the previous-generation Mazda 323/Family/Protege. As Mazda consolidates its Chinese business Haima is launching its own versions of Mazda products which will be marketed through different sales channels.

For FAW, China's biggest car manufacturer, Haima is yet another independent brand, following on the heels of Hongqi, Jiefang, Xiali and others.

Family II will be using Mazda-sourced 1.6- and 1.8-liter engines.

 

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Just drove one today. Looks just like the Mazda 323 / Family / Protege except for the back lights.

Ride prettty much the same, too, maybe a little stiffer. Stop and steer are the same as my 323.
 

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There is nothing to talk about here. FAW refused to extend their joint venture contract with Mazda at the Hainan factory, and then the next day, FAW continues business as usual, building Mazda 323 albeit with a new FAW nameplate. In western countries where accepted laws apply, this could never happen. They are too incompetent to design their own good cars, so they have to steal the ability.


Mazda 323:
http://car.autohome.com.cn/pic/series-s675/47.html?pvareaid=100496





 

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Admin said:
FAW Haima Motors .....For FAW, China's biggest car manufacturer, Haima is yet another independent brand, following on the heels of Hongqi, Jiefang, Xiali and others.......
Rather than "independent brand"(s) I think of these more as divisions in the mode of GM's Chevy, Pontiac, Saturn, GM General, etc.. But yes Admin I also think that in time, some will become full blown independent domestic brands.

It's awesome to ponder the size of this behemoth called FAW.
Divisions (without mention of JVs) include:

Hongta
Baolong
Haima
Fengyue
FAW Car
Xiali (Tianjin)
Yizhong
FAWER (FAW's Delphi)
Jinbei (sold)
Yangzi (sold?)

Others may want to add to this list.

And Chinesecars it's my guess that the distinguished FAW wouldn't risk its reputation by producing these models with any less than a fully legitimate license from Mazda. But I'd also admit that at any time in the future FAW could kiss Mazda goodbye and go exclusively into self-developed models. But by that time maybe the law will allow Mazda to build a wholly owned plant in China.
 

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Chinesecars said:
FAW refused to extend their joint venture contract with Mazda at the Hainan factory, and then the next day, FAW continues business as usual, building Mazda 323 albeit with a new FAW nameplate. In western countries where accepted laws apply, this could never happen.
How could FAW betray Mazda like that, when the other Mazda plant in China is a joint venture with none other than FAW? There can be no doubt that this Haima subsidiary legitimately produces Mazda models under licence.


Hainan-Mazda 323 (CA7130)
http://www.carnewschina.com/2013/02/06/spotted-in-china-hainan-mazda-323-ca7130/
http://chinacarhistory.com/2017/09/19/spotted-in-china-the-hainan-mazda-323-ca7130-sedan/


 

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This situation, regrettably, still occurs all the time in China’s car industry. One might wonder why FAW would risk canceling the joint venture and blatantly continuing production, stealing the production capability without even paying a license fee for each future 323 (excuse me -Haima Familiy II) car produced, considering that FAW and Mazda have their other joint venture building the Mazda6. It’s a mixture of politics and business in China. Mazda knew they couldn’t change the outcome, and still has a chance to profit in China at the Mazda6 joint venture, and with Changan. .

There are over 10 companies in China producing light trucks that appears to be Isuzu NPRs. Did they all pay license fees? No. Only one did. The others are all copies, so-called reverse-engineering. Great Wall’s Safe SUV looks like an early 90’s Toyota 4-Runner (not to mention their pickups), but the company never had any cooperation with Toyota. Only in China can companies get away with this. The cental and provincial governments protect the companies, because the companies create profit and necessary jobs. Compared to US and European car makers, the Japanese are less likely to complain, because as they are focused on the business aspect, they see the vast potential of the Chinese market, and are well aware of the anti-Japanese sentiment still strong among China’s people owing to World War II atrocities, such as the Nanjing massacre and germ warfare Unit 731.
 

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Believe me, Japan is not stupid.

China's market single handedly pulled Japan out of a 2 decade long economic slump, with a huge trade surplus of over $20 billion USD per year. (Same with S Korea)

You think Japan is on the bad end of the deal? They must be doing something right to make $20+ billion from China a year.

Regarding this car - the only difference now is that it's sold under a different brand than Mazda. Mazda already got newer and better cars in this segment, so why would they care if the contract is not renewed? FAW still would need Mazda assistance in parts, technology, etc. so Mazda is not losing much, if any.
 

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Yes, you're right, Haima are planning to release their own version of the Mazda3, to be called H1.

The article says that while it's based on the Mazda3, it does have its own characteristics (lights, rearview mirrors, etc). According to reports, it has been styled by a famous Italian designer, and Lotus have done some work on the chassis and suspension. The car has something like 28 patented technologies, meaning that it has surpassed any product Haima has previously made.

It goes on to say that the new H1 will compete in the 2000cc section of the 2007 Chinese Touring Car Championship, while the Family 2 will compete in the 1600cc section.

There has been no mention of the release date, but it's predicted that the H1 will be in showrooms soon, perhaps coinciding with the Shanghai Motor Show.
 

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It is not FAW that betrayed Mazda, it is the Central Government that insisted that Mazda should only have two partners in China, and they counted Chang'an-Ford Mazda as one, the FAW-Mazda 6 production (though not a joint-venture) in Changchun as two and Hainan-Mazda as three.
Of course the relation between the joint venture partners is clearly arranged, also when the joint venture stops. FAW would really not produce cars without the right to do that and Mazda (Ford!) would really not allow that.
The Italian design house which redesigned the H1 is Studio Idea, but I must say that I am not impressed by their work, what did they really do?
 

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The H1 is not as it appears. The chassis is a copy of the Mazda 3. It was designed by a Chinese Shanghai-based engineering firm. (Like the BYD F3 is a Toyota Corolla copy). The article mentions that the body was designed in Italy, and the suspension tuned by Lotus. But things are not as they appear. The involvement of Studio Ideal and Lotus was VERY limited. One must understand that Chinese people would never buy a car that was declared to have been totally designed in China. The Chinese people, however discrete, are totally aware that Chinese design is horrible, which is why they only want to buy foreign brands in China. So FAW needs to market the car as Italian designed with Lotus engineering, even though these two companies has minimal involvement (because Chinese companies still can’t afford to go all the way). Otherwise, few people would take it seriously and buy it.
 

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There used to be pictures of a white undisguised prototype in the forums (When it was still known as the Hainan Family), but they've disappeared.
 
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