Haima cars (Happin, Family, Freema)

new Haima Family

Hainan-Mazda (Haima) has introduced an updated version of the old Mazda 323 Familia.







http://cn.autoblog.com/images/2006/08/che1.jpg
http://cn.autoblog.com/images/2006/08/che12.jpg
http://cn.autoblog.com/images/2006/08/che4.jpg
http://cn.autoblog.com/images/2006/08/che8.jpg

Haima also decided to sell Mazda's vehicles 323 and Premacy under its own name and logo:




http://img.autohome.com.cn/2007/3/12/12-17-23-5-308495517.jpg


http://img.autohome.com.cn/upload/spec/2853/w_2853725674354.jpg


http://img.autohome.com.cn/upload/spec/2853/t_2853528384982.jpg

But I don't know if originals will continue to be sold parallely.

There is nothing to talk about here. FAW refused to extend their joint venture contract with Mazda at the Hainan factory, and then the next day, FAW continues business as usual, building Mazda 323 albeit with a new FAW nameplate. In western countries where accepted laws apply, this could never happen. They are too incompetent to design their own good cars, so they have to steal the ability.


Mazda 323:
http://car.autohome.com.cn/pic/series-s675/47.html?pvareaid=100496

If that were true, I'm sure Mazda's parent, Ford, would have filed a lawsuit by now.

Admin said:

FAW Haima Motors .....For FAW, China's biggest car manufacturer, Haima is yet another independent brand, following on the heels of Hongqi, Jiefang, Xiali and others.......

Click to expand...

Rather than "independent brand"(s) I think of these more as divisions in the mode of GM's Chevy, Pontiac, Saturn, GM General, etc.. But yes Admin I also think that in time, some will become full blown independent domestic brands.

It's awesome to ponder the size of this behemoth called FAW.
Divisions (without mention of JVs) include:

Hongta
Baolong
Haima
Fengyue
FAW Car
Xiali (Tianjin)
Yizhong
FAWER (FAW's Delphi)
Jinbei (sold)
Yangzi (sold?)

Others may want to add to this list.

And Chinesecars it's my guess that the distinguished FAW wouldn't risk its reputation by producing these models with any less than a fully legitimate license from Mazda. But I'd also admit that at any time in the future FAW could kiss Mazda goodbye and go exclusively into self-developed models. But by that time maybe the law will allow Mazda to build a wholly owned plant in China.

Chinesecars said:

FAW refused to extend their joint venture contract with Mazda at the Hainan factory, and then the next day, FAW continues business as usual, building Mazda 323 albeit with a new FAW nameplate. In western countries where accepted laws apply, this could never happen.

Click to expand...

How could FAW betray Mazda like that, when the other Mazda plant in China is a joint venture with none other than FAW? There can be no doubt that this Haima subsidiary legitimately produces Mazda models under licence.


Hainan-Mazda 323 (CA7130)
http://www.carnewschina.com/2013/02/06/spotted-in-china-hainan-mazda-323-ca7130/
http://chinacarhistory.com/2017/09/19/spotted-in-china-the-hainan-mazda-323-ca7130-sedan/

This situation, regrettably, still occurs all the time in China’s car industry. One might wonder why FAW would risk canceling the joint venture and blatantly continuing production, stealing the production capability without even paying a license fee for each future 323 (excuse me -Haima Familiy II) car produced, considering that FAW and Mazda have their other joint venture building the Mazda6. It’s a mixture of politics and business in China. Mazda knew they couldn’t change the outcome, and still has a chance to profit in China at the Mazda6 joint venture, and with Changan. .

There are over 10 companies in China producing light trucks that appears to be Isuzu NPRs. Did they all pay license fees? No. Only one did. The others are all copies, so-called reverse-engineering. Great Wall’s Safe SUV looks like an early 90’s Toyota 4-Runner (not to mention their pickups), but the company never had any cooperation with Toyota. Only in China can companies get away with this. The cental and provincial governments protect the companies, because the companies create profit and necessary jobs. Compared to US and European car makers, the Japanese are less likely to complain, because as they are focused on the business aspect, they see the vast potential of the Chinese market, and are well aware of the anti-Japanese sentiment still strong among China’s people owing to World War II atrocities, such as the Nanjing massacre and germ warfare Unit 731.