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From Wikipedia
FAW Haima Automobile Co., Ltd., trading as Haima, is a Chinese automotive manufacturing company based in Haikou, Hainan and a subsidiary of FAW Group. Its principal activity is the design, development, production and sale of passenger cars and minivans sold under the Haima marque.

Haima was founded in 1992 as a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China. In 2006 Mazda's share of the venture was acquired by FAW Group, although many Haima models still incorporate Mazda technology.

The name "Haima" is a contraction of "Hainan Mazda"
Haima's logo represents a mythical bird flying away from a rising sun.
Official Web Site–Chinese
http://www.haima.com/index.html
 
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