How will Chinese car names take off in America (and Europe)?

I was just wondering, how do you think westerners will accept Chinese car names(brand wise)? I know we accepted Toyota, Honda, Nissan, Subaru, etc. , but they aren't from the same language. Plus some sound kind of silly to us (Geely, Gonow,etc.). Anyway, I'd like to hear what people think, because I can't decide. Oh, and another thing, what about Chinese characters written on the car (as on most Chinese cars).