Hyundai Genesis sedan
Hyundai Genesis sedan at Guangzhou Auto Show:
Hyundai Genesis sedan at Guangzhou Auto Show:




June 4, 2008 - A Hyundai 4S store in Beijing said that Rohens (or Genesis), the first rear-wheel-drive luxury sedan of Hyundai Motor, will go on sale in China on June 26, at a price of about 40,000 yuan ($5,770). The car will come to the Chinese market in four models: 3.3L GL, 3.3L GLS, 3.3L TOP and 3.8L TOP. Hyundai 4S stores in Beijing have begun to receive orders for the Rohens car with a deposit of 10,000 yuan for each.
Rohens, the Chinese version of Hyundai's luxury sedan Genesis, made its China debut at the 2008 Beijing auto show in April. Hyundai launched the sedan in a move toward the high-end market segment to take on leading brands like BMW and Lexus. Hyundai reportedly benchmarked the BMW 5-Series sedan during the Genesis / Rohens' development; the Genesis body-in-white exceeds BMW's in torsional rigidity by 14%, and has more interior volume than Mercedes Benz E-Class and BMW 7-Series.
Hyundai Rohens’ body shell is rich in ultra-high-tensile steel. Hyundai Genesis Coupe is lighter than the Infiniti G37, and its chassis is also 24 percent stiffer in bending rigidity than the BMW E46 M3. Rear-wheel drive provides a 55:45 front/rear weight distribution.
Features of Rohens include Smart Cruise Control (SCC), Adaptive Headlamps, Driver Information System, and a Harman/Becker Lexicon Audio System. Other features include push-button start and electronic stability control.
Hyundai Motor started production at its second manufacturing plant in its Chinese joint venture Beijing Hyundai in April, doubling the company's production capacity to 600,000 units.
source: China Car TimesSeptember 11th, 2008 - The Hyundai Genesis is set to launch onto the Chinese market on September 23rd, in just over two weeks time.
The Genesis is Hyundais first shot at the upmarket luxury sedan segment in China, and they’re not coming empty handed. The Genesis will be sold in China with either a 3.3l engine, or a 3.8l engine (Chinese reports say a V6 engine). The Genesis has actually been renamed for the Chinese market, it is to be called the Rohen within the borders of the PRC, although the Chinese media refer to the Genesis as the ‘Lao En Si’ (劳恩斯)
Pricing of the Genesis/Rohen has yet to be announced, but with the sales tax on big engines just increasing, we can bet that this motor will be more than 280,000rmb, possibly upto 350,000rmb range.