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Hyundai Genesis (Rohens)

23736 Views 26 Replies 5 Participants Last post by  boogiecat
Currently, Hyundai coupe is imported to china. It's not assembled by Beijing Auto so not sure whether this car will be assembled by Beijing or not... but I believe they're going to bring it to China
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This car has been spotted on the road without the cover and this car might be the genesis..... But people still wonder why hyundai let this car be shown to the public before its launch.. Just have to wait until its official launch day.. January Next year. And there is the car that has 'V' grill. IMO, it doesn't look so good.......
more info about Genesis

Hyundai aims to shatter premium automobile paradigms with the North American International Auto Show introduction of its new flagship, the all-new Hyundai Genesis sports sedan. With capabilities and features comparable to $60,000 premium sedans, Hyundai Genesis will be offered at a starting price under $30,000 when it goes on sale this summer.

Genesis is built on Hyundai's all-new, performance-driven rear-wheel-drive architecture. It offers three powertrains, including 3.3-liter and 3.8-liter V6 engines, and Hyundai's all-new 4.6-liter Tau V8. Tau will produce an estimated 368 horsepower on regular fuel, and lead all its competitors in specific output with 80 horsepower per liter. With technology rivaling more expensive luxury sedans, Hyundai Genesis showcases features such as XM NavTraffic, Adaptive Front Lighting System (AFLS), Smart Cruise Control, Lexicon® audio systems and electronic active head restraints.

"While Genesis will compete for customers with cars like Chrysler 300 and Pontiac G8, our engineering benchmarks were Mercedes E-Class, Infiniti M, and Lexus GS," said John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. "Genesis provides a potent combination of performance, luxury, and value. We think it has the opportunity to be an extremely disruptive force in the large sedan and near-luxury segments." Genesis ushers in a new era for Hyundai. Its all-new rear-wheel drive architecture will spawn more products in other segments, as suggested by the Hyundai Genesis Coupe Concept shown at the Los Angeles Auto Show in November 2007.

More info of car in English and pictures are available at here
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Hyundai Rohens to sell in China for 400,000 yuan.

June 4, 2008 - A Hyundai 4S store in Beijing said that Rohens (or Genesis), the first rear-wheel-drive luxury sedan of Hyundai Motor, will go on sale in China on June 26, at a price of about 40,000 yuan ($5,770). The car will come to the Chinese market in four models: 3.3L GL, 3.3L GLS, 3.3L TOP and 3.8L TOP. Hyundai 4S stores in Beijing have begun to receive orders for the Rohens car with a deposit of 10,000 yuan for each.

Rohens, the Chinese version of Hyundai's luxury sedan Genesis, made its China debut at the 2008 Beijing auto show in April. Hyundai launched the sedan in a move toward the high-end market segment to take on leading brands like BMW and Lexus. Hyundai reportedly benchmarked the BMW 5-Series sedan during the Genesis / Rohens' development; the Genesis body-in-white exceeds BMW's in torsional rigidity by 14%, and has more interior volume than Mercedes Benz E-Class and BMW 7-Series.

Hyundai Rohens’ body shell is rich in ultra-high-tensile steel. Hyundai Genesis Coupe is lighter than the Infiniti G37, and its chassis is also 24 percent stiffer in bending rigidity than the BMW E46 M3. Rear-wheel drive provides a 55:45 front/rear weight distribution.

Features of Rohens include Smart Cruise Control (SCC), Adaptive Headlamps, Driver Information System, and a Harman/Becker Lexicon Audio System. Other features include push-button start and electronic stability control.

Hyundai Motor started production at its second manufacturing plant in its Chinese joint venture Beijing Hyundai in April, doubling the company's production capacity to 600,000 units.

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Hyundai Genesis - On the market on 23rd Sept

September 11th, 2008 - The Hyundai Genesis is set to launch onto the Chinese market on September 23rd, in just over two weeks time.

The Genesis is Hyundais first shot at the upmarket luxury sedan segment in China, and they’re not coming empty handed. The Genesis will be sold in China with either a 3.3l engine, or a 3.8l engine (Chinese reports say a V6 engine). The Genesis has actually been renamed for the Chinese market, it is to be called the Rohen within the borders of the PRC, although the Chinese media refer to the Genesis as the ‘Lao En Si’ (劳恩斯)

Pricing of the Genesis/Rohen has yet to be announced, but with the sales tax on big engines just increasing, we can bet that this motor will be more than 280,000rmb, possibly upto 350,000rmb range.
source: China Car Times
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