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I think that MGRoverNut has got it pretty much figured out

However I think that overzealousness in technology and design is something that Chinese car makers cannot afford at the moment.

If they manage to change consumer attitudes, convince service stations to invest.... i.e. create a market for an alternative powerplant system like hydrogen, bigger players like Toyota, GM and Daimler will be the ones who'd be capitalising on that.

Brand wise... would you buy a Smart that you know is being built by Mercedez, a Lexus backed by Toyota or a Rolls Royce being built by me?

SsangYong would never have had much success with its Rodius even if it was sold as a Maserati. They should have just designed it better.
 
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