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Thank you, Laofan. I couldn't have said it better myself. :)
Merriam Webster Dictionary defines "coupe":

"a 2-door automobile often seating only two persons
also : one with a tight-spaced rear seat"

It seems to be a desperate attempt on the part of manufacturers to be exotic in their naming of models. Nowadays we can see it elsewhere with other terms like, "fastback". And, I don't think the blame lies only with Chinese manufacturers.
 
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