FAW-VW third brand may be called "Jetta" (or a homophone)
Company filings have inadvertently revealed that the third brand may be "捷达" (
jieda) or Jetta as we know it. FAW-VW updated its "scope of business" on its
corporate profile. Previously it read as "Production of Volkswagen, Audi ABCD series sedan, Audi V6 series engine and its assembly, parts and components, and sales of self-produced products..." etc. The changed business scope now reads, "Volkswagen, Audi and Jetta series of passenger vehicles and parts (including but not limited to the engine, actuators, motors and batteries), and accessory equipment development and manufacture of motor vehicles and parts, equipment and spare parts export..." etc. Note the inclusion of "Jetta series" besides VW and Audi.
In April, Volkswagen AG registered a new logo with the CTMO (Chinese Trademark Office) for Class 12 products (vehicles), application/registration no. G1398653. [In October, FAW-VW registered the 捷达
jieda trademark for Class 9 products (not related to whole vehicles), which Gasgoo has
erroneously reported in connection with this new brand]. FAW-VW already owns the Jetta brand in China since 1996 w.r.t Class 12 products, which is in active use, so should not need to register it again.
Logo as registered with CTMO:
According to clearance reports from the Sichuan Environmental Bureau, the Chengdu factory has a capacity of 600,000 units p.a. and produces the current Sagitar (VW361) [NCS GP] and Jetta NF (VW253/2) in four phases of the plant. FAW-VW will remove Jetta NF from production sometime next year and turn half the capacity over to making the new Sagitar (VW371) [NCS NF]. The other half of the capacity will be used to continue making the NCS GP for some more time. Eventually this one will be phased out, and products of the new brand gradually brought on line in its place. First could be the new sedan (which might be derived from the Jetta NF) or one of the two SUVs.
Note that FAW-VW
launched the 2019-model Jetta NF (Dream Edition) just a month ago in November, so we might expect it to continue at least till the middle of 2019. After that, "Jetta", or a similar-sounding name, will be promoted to the position of a new brand.
https://www.pcauto.com.cn/news/1417/14172944.html
http://ucheke.jrj.com.cn/2018/12/26113326804693.shtml