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In 2014 Forbes China listed chairman and founder, Yin Mingshan, No.159, with a worth of some $1.26 Billion. One look at what he went through in the course his life, tells a story about how he earned every penny of it.
Let's hope that Geely will handle Yin Mingshan's Lifan private enterprise with care, as the slogan once located over the assembly line read,
"Whoever wrecks Lifan's brand, Lifan will wreck that person's rice bowl."
Another slogan read,
"Quality is the rice bowl"
 
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