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which way now for Mitsubishi?

Mitsubishi has its fingers in many pies in the Chinese auto industry. It is aligned in one way or another with, Dongfeng Auto, Beijing Jeep, Soueast Auto, Dong'an Engine, Shenyang Aerospace Engine, FAW and Brilliance, to name a few. In fact following its stumble in the North American market it finds itself spread too thin in the Chinese industry. But in the face of big problems it somehow keeps on truckin.

It was Mitsubishi technology that gave Hyundai a boost toward success when it was struggling in its early days.

Actually Mitsubishi has been talking with Changfeng for years about increasing its 20% stake. Maybe now is the time for it to consolidate its efforts, commit to helping Changfeng develop new vehicles, to include a green car, and then reenter the US market by another more promising route.
 

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Mitsubishi has had a long term licensing agreement with Changfeng as it has with many others in China, and the news about an increase in its stake in Changfeng is not news at all. Such speculation has been around for awhile. Here is an article from auto-asia.com dated October 24, 2004.

Hunan Changfeng Set To Assemble Latest Pajero

Mitsubishi will start building a more modern version of its Pajero SUV in China at a factory operated by its local partner, Hunan Changfeng Motor.

Hunan currently builds and sells older Pajero models under a Chinese name, Liebao. The new licence agreement covers three- and five-door versions of the newer CK series. They will be sold under the name Pajero, rather than Liebao, and it’s not clear exactly how the agreement will impact the existing Liebao business.

Mitsubishi, which is the second largest shareholder of Changfeng with a stake of just over 16 percent, says it may lift its stake as high as 50 percent to help strengthen its business in China.
I guess seeing is believing..........
 
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