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Mitsubishi Motors has agreed to take a 25% share in Soueast (South East) Motor Co (SEM), which is located in Fujian Province.

Under the agreement Mitsubishi Motor will take 20 percent of Soueast shares this year and its shareholding will rise to 25 percent next year.

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Xinhua News

Soueast (SEM) is authorized to produce vehicles with the brand of Mitsubishi and it will learn from Mitsubishi's expertise through the cooperation, said Soeast (SEM) president Lin Yuzhang.

Mitsubishi was optimistic about the Chinese market and hoped to build SEM into its production and sales base of sedans, multi-purpose vehicles and light commercial vehicles, said president Osamu Masuko.

SEM is the largest auto joint venture with investment from across the Taiwan Straits, producing and selling 300,000 vehicles every year.

It was jointly founded in 1995 with a registered capital of 138 million U.S. dollars by Fujian Auto Industrial Co., Ltd and China Motor Corporation of Yulon Enterprise Group, the largest auto group in Taiwan.

Under the new agreement, Fujian Auto Industrial will keep its 50 percent shareholding while the Taiwan company will transfer some of its shares to Mitsubishi.

Mitsubishi holds 14 percent of the motor corporation of Yulon (Yue Loong) and has been providing technologies for SEM, according to Lin Yuzhang.

 

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I know why.
Now Souesast also begin export their product outside China. and Mitsubishi, which during last year has good selling only in Russia, Ukraine and some Western European countries... Mitsubishi Motors Corporation certainly doesn't like this.:thumb:
 

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Soueast news

Hello everybody!

Is someone knows what connection between Jackie Chan and Soueast Motor Co LTD? I have found a news topic on an official site of Soueast but cannot translate it. There is some photos from thise site, i had downloaded:

It seems to me, that Jackie Chan is a person of the company and will represent production on external and a home markets. Correct me if I wrong, pls.

P.S. Sorry about my English.
 

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Re: Jackie Chan is a face of Soueast (Mitsubishi)?

Jackie Chan has been hired by Mitsubishi many years ago. Not only he made many commercial for the brand, but it's also stated in his contract that in his movies, he can't drive any car but Mitsubishi.

So, it's no surprise that in China, he makes a few speech at SouEast Mitsubishi
 

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Re: Jackie Chan is a face of Soueast (Mitsubishi)?

Joest said:
Jackie Chan has been hired by Mitsubishi.
So, it's no surprise that in China, he makes a few speech at SouEast Mitsubishi
Yes, I know that! But I actually more interested is that true facts about my guess... However I practically have no doubt about it.;)
 

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Mitsubishi to make new Lancer with Southeast

May 14, 2008 - Mitsubishi is counting on the redesigned Lancer to boost its flat sales in China.

The imported new generation of Lancer Evolution sedan will go on sale in China this autumn. Meanwhile, two more versions of the redesigned Lancer -- a family car and a sporty model -- will be assembled at its joint venture, Southeast (Fujian) Motors Corp. in Fujian next year.

Both versions will be fitted with 1.8-liter and 2.0-liter engines imported from Mitsubishi's facilities in Japan. The transmissions will also be imported from Japan.

The initial localization rate of the new Lancer will be around 50 percent, says Alan Yih, deputy general director of the company's marketing department.

Production of the two sedans is expected to start in the second half of 2009, and a hatchback version will be available in the first half of 2010.

Yih says it's too early to comment on capacity and sales of the new Lancer.

He says whether Southeast will continue to manufacture the previous generation of the Lancer after production the new Lancer starts is still under discussion.

Some international automakers sell two generations of the same models in China at the same time. For instance, while keeping the previous Elantra in the market, Beijing Hyundai Motor Co. launched the new Elantra sedan in April.

In addition to the redesigned Lancer, a Mitsubishi crossover with 2.0-liter engine produced by Southeast will hit the China market in the second half of 2008.

At the Beijing auto show in April, Ling Yuzhang, chairman of Southeast Motors, says Southeast will introduce at least one international brand model each year over the next few years.

Besides the Mitsubishi Lancer and Galant sedans, Southwest also assembles the Chrysler Grand Voyager and Dodge Caravan for Chrysler LLC under a licensing agreement with the American automaker.

Southeast is 25 percent owned by Mitsubishi. It now produces the previous Lancer sedan, the Soveran wagon and the Galant sedan under the Mitsubishi brand. Sales of the three models in 2007 were 36,734 units.

Ling says Mitsubishi will allow Southeast to assemble more of its models customized for the China market. To date, Southeast only assembles Mitsubishi-badged models that have already been launched in the United Stated and Europe.

From:Automotive News China
 

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Soueast Motor news

Southeast Motor rolls out new cars one by one.

May 23, 2008 - Although Southeast Motor (SEM) only sold 60,000 vehicles last year and about 80,000 units up to now this year, Ling Yuzhang, director of SEM, has still shown his confidence that SEM could enter China's top 10 passenger carmakers, which are expected to sell at least 300,000 units.

SEM has regained sales growth since last year and has constructed four platforms for SouthEast, Mitsubishi, Chrysler and Mercedes-Benz vehicles. It is enough for every platform to produce 20,000 units. He also said that the latest-generation Mitsubishi Galant would be introduced to China next year. New Mitsubishi Lancer will be introduced for local production next year; V3 and Mitsubishi Zinger will be delivered this year.


New Galant


The all-new Galant is available in two engines, a V6 3.8L MIVEC (Mitsubishi Innovative Valve timing Electronic Control system) engine which generates 258hp and is outfitted with five-speed Sportronic AMT (automated manual transmission) and a 2.4L MIVEC four-cylinder in-line engine which develops 160hp and is mounted with four-speed Sportronic AT (automatic transmission). The latter is mainly used in Mitsubishi Galant ES and Mitsubishi Galant sports cars.

Besides Galant, the new Lancer of the Mitsubishi brand will be launched next year. Powered by a 2.0L MIVEC engine which generates 152hp and a six-speed SportronicR CVT, the all-new Lancer is expected to be more expensive than the current Lancer.


Southeast V3


Southeast V3, a self-developed product by SEM, will go on sale in the second half of this year, to be priced at 60,000 yuan ($8,600).

VS (as code-named by the company) of Mitsubishi Zinger will also be launched in the fourth quarter of this year. Mitsubishi Zinger is a crossover model between SUV and MPV.

source: Gasgoo.com
 
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