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250 Posts
It's been interesting to see how the whole MG Rover story has unfolded. It now looks as if SAIC will sell the Rover 75 in the UK (badged Rover) and as if Nanjing will sell the MG ZT.
However if the first battle is a battle for "hearts and minds" then Nanjing is thrashing SAIC in the UK at the moment. Many loyal MG/Rover owners are saying on fan forums that they will opt for the Nanjing model over the SAIC model because Nanjing is respecting MG's heritage by making the TF in the UK. Whilst this may only be a "token" gesture by Nanjing, it's interesting to note how SAIC has completley lost the PR battle in the UK. Rover is a brand which older people tend to buy. For many in this age group place of manufacture is important. SAIC should consider carefully how all this is unfolding because whilst it's smaller Chinese rival wins friends, SAIC is making enemies.
I for one will never buy a Rover unless one model is made in the UK. But I will consider an MG. Nanjing you have my vote!
However if the first battle is a battle for "hearts and minds" then Nanjing is thrashing SAIC in the UK at the moment. Many loyal MG/Rover owners are saying on fan forums that they will opt for the Nanjing model over the SAIC model because Nanjing is respecting MG's heritage by making the TF in the UK. Whilst this may only be a "token" gesture by Nanjing, it's interesting to note how SAIC has completley lost the PR battle in the UK. Rover is a brand which older people tend to buy. For many in this age group place of manufacture is important. SAIC should consider carefully how all this is unfolding because whilst it's smaller Chinese rival wins friends, SAIC is making enemies.
I for one will never buy a Rover unless one model is made in the UK. But I will consider an MG. Nanjing you have my vote!