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Nanjing Auto appoints first MG franchise dealers

Jul 4 2007
Nanjing Automobile has appointed its first official MG franchise dealers since it bought MG Rover two years ago - ahead of the MGTF's relaunch later this year.

Luffield Cars and the Merritts Motor Group are the first two outlets to agree to stock the remodelled sports car which will go on sale in the autumn.

The new MG TF 2-seater sportscar, which recently made its public debut, will be sold from Luffield Cars' dealership in Loughborough, Leicestershire, and from two of the Merritts Motor Group's Buckinghamshire-based premises in Amersham and Aylesbury, it added.

Each will have dedicated showroom space adhering to the MG's new corporate identity guidelines which will house MG sales personnel and a service technician.

NAC (UK) is owned by the Chinese company Nanjing Automobile Corporation, which acquired the assets of MG Rover for £53 million in July 2005.

It recently restarted production of the MG TF sports car at Longbridge in Birmingham.

The company ultimately hopes to have 80 dealerships around the country, while it is also exploring the possibility of showrooms in Europe and South Africa.
 

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Here’s the first glimpse of the ‘new’ TF sports car, which has been freshened up by its Chinese owner, Nanjing Automobile Corporation (NAC).

Going on sale in 2008, the up-dated TF LE 500 – as the car will
be badged – gets a restyled front end with a sporty lower grille featuring integral spotlights, revised twin upper air intakes, new headlights and a fresh bonnet.

Revealed for the first time in public in this country at the 57th annual MG Car Club celebration at Silverstone race circuit, the car has “undergone extensive re-engineering”, according to NAC. Competing with the likes of Mazda’s MX-5, the revised TF is re-entering a tough market, and NAC is promising it will deliver “value for money”. The car will go into production at Rover’s former Midlands home, Longbridge, later this year and be followed by new versions of the ZR, ZS, and ZT
 
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