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The name should be self-consciously Chinese. Japanese cars try to blend in with western-style names. You can't hide that Mitsubishi is Japanese, but "Toyota Camry" sounds totally anonymous. As does "Acura RL."

Chinese cars should try to stand out on their Chinese origin, perhaps naming them after figures or cities isn't the right way to go - but there's got to be something out there.

Whatever the name is, it's got to be catchy. Chery, Lifan, and FAW aren't going to cut it.

Hong-Qi is a good name, except that in english it sounds way to close to "honky" - a derrogatory term. Xiali is a very good name - sounds Italian but clearly isn't..
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