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I agree completely with Wuzheng:
From a business and marketing perspective, you are always far better off by allowing the public and competition to know only the basics (and downplay your innovations). Then allow your prototype's road test to demonstrate the actual performance (while still disguising the actual design to some extent). Then, when the vehicle actually makes it to the showroom as a better (fit, finish and features) design than had been anticipated- everybody wins.
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