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Discussion Starter · #1 ·
Now the situation of MG Rover!!!!!

1.SAIC(shanghai automobile industry company) had purchased technology of Rover75 and 25 models as well as all the engine technology of MG Rover, but Rover45 technology was purchased by Honda which had cooperated with Rover before.

2.what's most important is that BMW group declared it had the all the brands ownership of MG and Rover. So neither SAIC or Nanjing auto group has no right to use the brands of MG or Rover if BMW hasn’t allowed.

3.Now you can thought how many Nanjing auto group got from MG Rover. In order to avoiding conflict of brands, Nanjing auto group may use “AUSTIN” as their brands…

4.Besides nanjing auto group had bought MG Rover engine factory and all the assets of the sub company “Powertrain”. Nanjing auto group have a great deficit over 40000,000 dollars in 2004.
It’s too complex~
 

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Discussion Starter · #3 ·
ash said:
too many divisions of MG, it is too confusing,

100% of MG, including all divisions should have been purchased by 1 company

It's business,it's hard to say~ :eek:
 

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I can clarify this for all of you. Back in the 1970's British Leyland was the third biggest car maker in the world with some of the worlds most prestigious brand names under it's control. However the company blew itself apart in spectacular style (I'm not going to go into why as it would take too long to explain), Anyway by the 1990's it was owned by British Aerospace and with the exception of Jaguar had bee kept together as one company. So at this point British Aerospace owned the following brands (many of which were dormant*):

Wolseley*
Morris*
Austin*
Triumph*
Riley*
MG
Rover
Land Rover
Princess*
Sterling*
Austin America*
MINI

BMW then bought the entire car company off British Areospace, made some bad decisions and bailed out, but crucially it split the company up as follows

MG Rover Group owned the foollowing brands:
MG
Morris*
Austin*
Wolseley*
Princess*
Austin America*
Sterling*

BMW Kept:
Triumph*
Rover (but licensed the brand to MG Rover)
Riley*
MINI

Ford bought from BMW:
Land Rover

When BMW sold Land Rover to Ford (for lots of money) Ford insisted that BMW keep Rover and license it to MG Rover. This was to ensure that MG Rover didn't make a rival 4x4. However if reports are true that SAIC have bought Rover than Rover may now be able to make a 4x4. Nanjing bought all the assets of MG Rover but did not get the Rover brand. So it owns all the brands of MG Rover and all the tooling, plus 100 years of car making History in the UK. Does this help? Basically Nanjing have possibly done one of the greatest deals in Automotive history and if they develop the right products then they have much MUCH better brands than any other Chinese maker. Important if you want to sell cars in Europe and the USA!
 

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Discussion Starter · #6 ·
mgrovernut said:
MG Rover Group owned the foollowing brands:
MG
Morris*
Austin*
Wolseley*
Princess*
Austin America*
Sterling*
QUOTE]

you mean Nanjing can use some of these brands you above-memtioned?

Morris*
Austin*
Wolseley*
Princess*
Austin America*
Sterling* :confused:
 

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Nanjing are probably going to use MG brand, maybe a chinese brand as well.

SAIC won't use Rover brand, probably use a chinese brand to do with shanghai and also use ssangyong, the korean company that they own the controlling interest in (about 40%).
 

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fightingtorque said:
Nanjing are probably going to use MG brand, maybe a chinese brand as well.
Given that Nanjing have recently created the "Nanjing Austin Car Part Limited Company" it seems likely that they will use the Austin brand in China and probably also in the rest of the world. I think they will use the MG brand for what it is famous for - Sports Cars but not everyone will want an MG sports car so they will use both brands in all countries.

The only slight problem seems to be that someone has already registered "ASTIN" in China for producing cars although I imagine Nanjing would have sorted this problem before naming their new company.
 

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Windy, I think MG will make sportscars and sports saloons. I think Austin will make MPV's, SUVs and maybe more bread and butter cars.

Btw your very knowledgable about MG Rover, I think you are a bit of a fanatic... :)
 
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