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Discussion Starter · #3 ·
That's OK, Martin.

Yes, Run Pard might supplant Zhongxing someday was something mentioned in a couple of articles, but I suppose that is for the passenger vehicle segment only which is linked to GAC - I think pickups will stay with Zhongxing due to the brand equity and familiarity in domestic and export markets.
 

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Lan Bao (Run Pard) - new GAC brand

"The Guangzhou Auto conglomerate is going to launch a new car brand for the Chinese market, the brand will debut on the Beijing Auto Show in April. The English name is ‘Run Pard’, the Chinese name is ‘Lan Bao’ (岚豹), best translated as ‘Mist Leopard’. Mist as in ‘a misty day’. The English slogan is catchy; “Through the mist&wind His speed as cheetahs”, adding too to the endless confusion about whether a leopard = a cheetah or not. In Chinese the character 豹 usually covers both.

A design drawing showing Run Pard’s first car, which will debut on the Beijing show as a concept. The license plate reads ‘ZX Auto’, which stands for Zhongxing Auto, an existing brand fully owned by Guangzhou Auto.

As the plan stands now the new Run Pard brand will merge with the passenger car operations of the exiting Zhongxing brand, initially both names will be used next to each other, but eventually it will be Run Pard only. The Zhongxing name will continue on commercial vehicles such as pickup trucks and minivans."

http://www.carnewschina.com/2016/01...unch-a-new-chinese-car-brand-called-run-pard/



 

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Thanks for the clarification Alex.
As for Zhongxing, my understanding is that it still retains its independence. That is, the GAC-ZX joint venture is a 40-60 share arrangement, set up back in 2013.

The giant GAC Auto has arrangements with three domestic makers now. Its joint venture with Gonow Auto, established in 2010, is a 51-49 share arrangement. On the other hand, Changfeng Auto, from which the CP2 platform came, was fully acquired by it in 2012.

Zhongxing, once partly owned by Brilliance Auto, has traditionally been an SUV and pickup manufacturer, and so when the sedan is finally introduced, it will be the fulfillment of a long standing dream for the company.
 

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Discussion Starter · #6 · (Edited)
RunPard (Lanbao) brand controversy

Subsequent to the media exposure about the RunPard brand, other articles have appeared speculating on the origins of the brand. In an interesting turn of events, GAC has denied any association with the new brand, implying that RunPard was a brand registered by and belonging to Zhongxing Auto only. When reporters, who had apparently gotten hold of "official" publicity material, confronted PR at GAC-ZXAuto (the 60-40 partnership), it was communicated to them that RunPard was actually a brand of Zhongxing but that the investment, technological input, and production related to RunPard would be centered on GAC-ZXAuto in Yichang. Armed with this info, reporters tried to confirm the same with GAC, but GAC reiterated that neither GAC nor GAC-ZXAuto had anything to do with RunPard.

http://www.nbd.com.cn/articles/2016-02-17/984472.html (3 pages)
http://www.nbd.com.cn/articles/2016-05-30/1008667.html

A lot of other similar articles exist.
 

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Discussion Starter · #9 ·
Leopaard is no longer affiliated with GAC.

Anhui Liebao Auto (3 branches: Chuzhou, Yongzhou, and Jingmen U/C)
owned by
Hunan Liebao Auto
owned by
Changfeng Group Co.
owned by
Hunan Provincial SASAC
 

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Discussion Starter · #11 ·
We are digressing from the topic, but still:

GAC was the controlling shareholder of Hunan Changfeng Auto (or GAC Changfeng Auto) for a few years only. After the formation of the GAC-Mitsubishi JV in 2012, Changfeng Group, Hunan Changfeng Auto's previous owner bought back the company without the Changsha plant which was retained by GAC-Mitsubishi. Two other factories in Chuzhou (Anhui) and Yongzhou (Hunan) came back to the Changfeng Group, along with the Liebao brand. These factories are now placed under a subsidiary Anhui Liebao Auto. Anhui Liebao Auto's shares are held by a new entity Hunan Liebao Auto (as Hunan Changfeng Auto does not exist as a company anymore) of the Changfeng group. Yes, Hunan Provincial govt's. assets commission owns the Changfeng group.

See this for a good history article.
 

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According to a report about Changfeng, in facebook.com:
.... in "2008 most sales , close to 70%, were to police, military, and other government agencies."

Judging by DMitra's very good history article referral, Liebao's website, and other sources, Changfeng was a company made up of steadfast patriots, who were very proud of the company's military heritage. But at the close of the 2000s, with a view to entering the lucrative, and growing, civilian auto market it was attracted to the technology advances offered by GAC and its very profitable association with the renowned winners, Toyota and Honda. But it appears that the marriage of these two Chinese companies was lacking committed partners who, although now sleeping in the same bed, had much different dreams.
Now Changfeng appears to have regained its proud independence, less some assets, (including Mitsubishi ties) and has taken on a new moniker, "Liebao" of Hunan Province, or "Leopaard", a somewhat odd translation to English.
However, like other small Chinese automakers, now the company will be forced to refocus its sights on the future, rather than the past, and try to surge ahead in the areas of NEV, connected, and self-driving technology, in order to survive.
We will be watching.....
Sorry for the further digression. Perhaps some of this might be shifted over to the "Changfeng Liebao" section.
 
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