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Quality vehicles are based on three things:
Design
Components
Assembly

There's a 4th factor - branding! The Germans have made engineering an art, and their cars are generally seen as reliable. People aspire to German cars. Japanese cars are without a doubt the most reliable but few Westerners aspire to Japanese car ownership - because the brands are not seen as exciting or aspirational.

The 75 was an excellent design, using reliable components with a state-of-the-art assembly line. Presuambly SAIC aim to improve this further - but the fact is that in the minds of the Western buyers, it will still be a Chinese car. How does SAIC overcome that hurdle? Even with teh Rover name it was bound to have still faced that objection of "Made in China".
 

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Wouldn't it make more sense for SAIC to try and buy the Triumnph brand off BMW? I suppose as BMW clearly aren't in a hurry to sell the brand it may cost a fair bit...
 

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There's also Riley they could attempt to get off BMW. BMW did talk about a MINI based Triumph Roadster earlier this year, so maybe they still have plans for the Triumph name.
 

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MartinW said:
Quality vehicles are based on three things:
Design
Components
Assembly

There's a 4th factor - branding! The Germans have made engineering an art, and their cars are generally seen as reliable. People aspire to German cars. Japanese cars are without a doubt the most reliable but few Westerners aspire to Japanese car ownership - because the brands are not seen as exciting or aspirational.

The 75 was an excellent design, using reliable components with a state-of-the-art assembly line. Presuambly SAIC aim to improve this further - but the fact is that in the minds of the Western buyers, it will still be a Chinese car. How does SAIC overcome that hurdle? Even with teh Rover name it was bound to have still faced that objection of "Made in China".
It will take some time to build up brand image. Just like Japanese luxury names, like Acura from Honda , and Lexus from Toyota. They need some time to develop their own image and are now challenging European brand names.
 

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The answer to riddle of buying Rover

By Li Tiezheng

On September. 19, SAIC Motor Corporation Limited and Ford Motor China issued their statement respectively on the matter of buying the Rover brand name from BMW AG, making clear the hot topic in automotive industry that once led to speculations.

SAIC Motor Corp. declared three points in its statement:

"Firstly, SAIC Motor Corp. has always been following the internationalization development strategy at a high starting-point. Our first independent product, being developed with the cooperation of SAIC's overseas research and development group (Europe), on the basis of the entire intellectual property rights of the original Rover 75, will be better in the technology and quality than the original one. Rover has certain reputation and cognition in overseas market, and to some extent has the same taste and quality with our products. If we adopt Rover brand name, our exploitation process in the overseas market will be shortened. Considering its influence in the overseas market, we have had negotiation with BMW AG about the Rover brand name. But we believe that the establishment of a brand is based on consumers' feelings about the product and the service.

Secondly, in domestic market, based on our market cognition and target market orientation, we will, in accordance with set brand strategy, create a new medium-high class brand for our target consumption group, endow it with new brand connotations and orientation, and offer Chinese consumers entirely new products and services.

Thirdly, the independent projects of SAIC Motor Corp. are going smoothly at present. According to the plan, in early October, we will publicize the first internationalized brand name of the independent projects in SAIC Motor Corp., and will release the first product later, which will go on sale in domestic market at the end of the year."

In the statement of Ford Motor China, it was said that "In 2000 when Ford Motor Company bought Land Rover from BMW AG, Ford also asked to buy the Rover brand name, but BMW had no intention to sell at that moment. Therefore, the two sides signed 'Trade Mark Co-Existence Agreement' which specified that Ford company had the prior right to buy the Rover brand name, that is to say, if BMW has the mind to sell the Rover brand name in future, Ford will have the preemption. Earlier in this year, BMW informed Ford its intention to sell the Rover brand name, and Ford could exercise its right to buy within 90 days as stipulated in the Agreement. In order to protect the Land Rover brand name all over the world and for the consideration of future business development, since 6 years ago when the agreement was signed up, Ford Motor Company has been always considering that it is crucial for Land Rover to hold the Rover brand name. Therefore, we notified BMW formally yesterday (September 18, 2006) that we would exercise our preemption to buy the Rover brand name."

Rover was a long-stand auto brand, born in the 1940s. Until 1994, its owner - British Rover Group - has been sold many times and finally was merged by German BMW AG. In 2000, BMW divided Rover Group by selling Land Rover to Ford and transferring Rover and MG saloon business to British venture investors, and restructured MG Rover Auto Group Co. Ltd. (MG Rover for short). BMW transferred the MG brand name to MG Rover company but still kept the Rover brand name and authorized the production of MG Rover.

In 2004, Shanghai Automotive Industry Corporation (Group) purchased the passenger vehicle production technology of Rover when negotiating with MG Rover company over the possibility to set up a joint venture company. In 2005, MG Rover failed in the negotiation with Shanghai Automotive Industry Corporation (Group) over the joint venture issue, and then the company went into bankruptcy management.

Later, Nanjing Automotive purchased the assets of MG Rover and stopped it from bankruptcy. The assets include factory, facilities (facilities for producing Rover passenger vehicle) and MG brand name and MG automotive technology.

In 2006, after negotiation with Shanghai Automotive Industry Corporation (Group), BMW decided to sell Rover brand name. Therefore, within 90 days after receiving the notice from BMW (Sept. 27th being the deadline), Ford has the priority to buy Rover brand name as stipulated in the Agreement signed 6 years ago. Some expert stated the result of the case of buying Rover briefly: two Chinese automotive companies and one American automotive company bought three things from British automotive company; Shanghai Automotive bought the software for producing Rover, Nanjing Automotive bought the hardware for producing Rover and MG brand name and production technology, and Ford purchased the Rover brand name.

It is this result that caused various discussion and conjecture. Against such discussion, a insider of SAIC Motor Corp. disclosed that SAIC had already known Ford's priority in buying the Rover brand name. Though SAIC wanted to buy the Rover brand name as well and has negotiated with BMW over the issue, it hadn't determined to win. SAIC believes that they will create an internationalized independent brand on the basis of already-purchased software someday in future, and will go to the world along with the weight of China's automotive market within global scope; Rover brand name is really not the matter.

Nanjing Automotive kept silence on this. It's analyzed that by using the purchased Rover facilities, Nanjing Automotive are producing MG cars, and have nothing to do with this. However, Ford said definitely that as Rover has the same origin with their Land Rover, they would exercise their priority to buy the brand to avoid any possible trouble in future.

Professional analysts reckon that the acquisition among enterprises is pure business. The buyer and the seller have their own intention and goals. As for the result, no matter who will win profit and who will lose, the two sides and market competition will decide; and it's none of others' business.





Source:CE.cn
 

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SAICs new Brand Name !!!!!

Did they check this out with even 1 English speaking person? !!!!!!




SAIC own new vehicles using "Rover" naming "Rongwei" Roewe
http://auto.QQ.com At 12:06 on October 12, 2006 Internet Auto Market
http://auto.qq.com/a/20061012/000073.htm



October 12, Shanghai Automobile (Group) Co., Ltd. (hereinafter referred to as "Automobile shares") officially announced that its own brand name "Rong-wei (Roewe)" take "for innovation award, carrying universal." Rongwei brand slogan "Innovation plastic classic pyramid", and expressed it in the international vision and innovative ideas in the international auto transmission advanced technology to create an international brand new classic determination and confidence. SAIC has also announced that its successor the British classic models in the first core technology products, will be officially unveiled on the 24th of this month. It is understood that SAIC Overseas (Europe) R & D center for the joint development of the product, in terms of quality, technology content, environmental standards and so on the face of effective memory products with the original remodeling. So far, China's Shanghai Automotive Industry Corporation to build a high-class international auto brands has officially entered the stage of commercial operation.

Automobile Group, Shanghai Automobile, chairman of the shares that it in the "11th Five-Year Plan" aims to become the leading domestic and international business is the core competitiveness and the ability of large auto groups. Build its own international brands, SAIC is a solid step towards achieving this goal, will make it in achieving sustainable development.



SAIC vice chairman and SAIC president Chen Hong said : SAIC has always followed the shares on high international leaps and bounds development strategy to create a competitive edge in the international market with their own brand name is our mission. To the products starting point for the foundation, "Rong-wei (Roewe)" is a new culture and values of middle and high-end brands, it is SAIC issued an important step in achieving the international development strategy.

Reportedly, "Rong-wei (Roewe)", will be located in the middle - to-high-end markets, its target customers are knowledgeable, cultivation and development success, innovative breakthroughs, positive and progressive, sophisticated consumers. "Rongwei (Roewe)" brand consumers will create an array of distinguished, confident and productive enterprise content of the brand experience, while SAIC also sought based on Rover (Rover) 75 platform for the development of core technology from the "Rongwei (Roewe)" in the first products to consumers "classic, creative, self-control" products and services experience.

"Has become a core business capability and international competitiveness of the car (Holdings)" for their own development goals SAIC shares fully reflected its own brand name of SAIC "starting point to build international brands" strategic differences of ideas. Middle and high-end car market is concentrated tests comprehensive strength and competitiveness of enterprises and also the biggest market in the field of gold content, independent brands breakthrough in this field is essential to leap in China's automobile industry development step. Automobile direct selection of high-end brand positioning, strong brands face fierce competition from global automobile giants, has been expected, but also fraught with challenges.

Rover acquisitions of "plot"

Yugoslavia was one of the earliest steam conversion Rover car business, but due to limited capital, we hope that the SAIC will provide about one billion yuan for a loan to build a tripartite joint venture company. However, SAIC hopes to become a major shareholder in the project and holds a 50% stake. Steam hesitation in the South, SAIC started separate negotiations with Rover.

June 16, 2003, SAIC signed strategic cooperation agreement with Rover, including development New car Type, expanding Rover global auto market, the Chinese market is the key.

November 22, 2004, SAIC Rover is openly negotiated plan funded one billion pounds (about 10.9 billion yuan) acquisition of Rover.

In December 2004, the Rover 67 million pounds investor SAIC agreed to buy nearly all the core technology of the Rover's intellectual property.

At this time, Southern Steam, "a change of heart", and in February acquired Rover and SAIC reach agreement.

Yet another variable, April 7, 2005, Rover declared bankruptcy, SAIC then claimed in a statement that Rover has been part of the core assets, and has explicitly indicated that it will not acquire all the assets of Rover, the joint venture company plans followed 1.1 Rover from bankruptcy after the accounting firm PricewaterhouseCoopers care.

In July 2005, SAIC and Magma joint announcement, the two sides signed a letter of intent to cooperate jointly bid for Rover and the joint management systems.

SAIC has made on the venue of a bankrupt Rover, South automobile third attack, issued a separate purchase all the assets of Rover to offer.

Then PricewaterhouseCoopers announced that in addition to steam it in the South, there is also a British ProjectKimber consortium interested in acquiring Rover.

July 22, 2005, PricewaterhouseCoopers South Steam has been announced acquisition of Rover.
 

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:nono: what were they thinking? i hope they still call it Rover in the UK!

the new 75 is nice. ive always liked the V8 grille:cool: . not too sure on the rear styling though, its a bit messy. its come a long way since the 75 was voted the worlds most beautiful saloon car!
 

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Discussion Starter #29
So is the official name going to be RongWei or Roewe? I like the Logo , but maybe they should have used Dragons instead of Lions.
 

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For heaven's sake, hire a REAL English translator PLEASE.

How do you get people to buy your car when you can't even get a good translator?!?
 

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i definately would. why try and give it some sort of crap heraldric badge with no link to Rover at all except for the shape and colour? :nono: i think you can safely say there was no British input at all into that design
 

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hazik said:
So is the official name going to be RongWei or Roewe? I like the Logo , but maybe they should have used Dragons instead of Lions.
The car will be called the RongWei (Wrong Way?) and the brand the Roewe.

I think the badge was designed for use after they had bought Rover so has English lions and a big "R" on it - why they didn't change it when they lost Rover I don't understand!

They could not have used the Rover badge as I believe it belongs to Nanjing - they where only buying the Rover name from BMW!

The inside doesn't look bad:

 

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so, the name belongs to Ford, the badge to Nanjing, and the 75, sorry 'wrong way' design to SAIC? what a mess.
the interior is very nice, no real change to the 75, which is good
 

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mg-zs said:
I will deffo but a Mg badge on the maybe soon type Zs :D
The new ZS will come fitted with a real MG badge. And I think yours will be made in Longbridge England! Can you wait until 2008?
 

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Paul-ZS180 said:
so, the name belongs to Ford, the badge to Nanjing, and the 75, sorry 'wrong way' design to SAIC? what a mess.
the interior is very nice, no real change to the 75, which is good
Thats true mate.
Its all very confusing:confused:
 

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Why buy a car called wrong way when you can buy 80 years of motoring heritage from MG who will be making an almost identical car? What a stupid name! Why didn't they try and buy Riley or Triumph or something....

I_really_hate_china will love this!
 
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