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Discussion Starter · #1 ·
R is new brand by SAIC wich will be specialized in electric vehicles. Their first product is ES33 concept. The car is equiped with R-TECH technology using 33 sensors for autonomous driving. It also uses 5G technology to communicate with other vehicles.


 

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Nice post! This car will actually be R's third car though! The first car under the R brand is a mid-tier sedan and the second is a luxury SUV. See the pics below!

52475

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I visited their showroom a few days ago to test drive the Marvel R and I was very impressed by it's interior and features. The sedan is not so impressive, but it's more of an entry-level EV and its range is quite nice for its price: 620 km NEDC starting at 21,000 Euros.

I am going back to the showroom this week to take some video and I will be posting a full video review and commentary on my YouTube channel: https://youtube.com/channel/UCQh3W6tskQZodOgidpZwerQ

I will also be preparing to make a entry-level luxury SUV shootout comparison with the Marvel R and other cars in a similar class (BYD Tang AWD, Nio ES6, Aion LX, VW ID.4 AWD, Tesla Y, etc.) but I will be taking votes on which cars to compare it to, so be sure to vote at the end of the Marvel R video for the car you want me to do the comparison on! Automotive parking light Wheel Tire Vehicle Car
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R is new brand by SAIC wich will be specialized in electric vehicles. Their first product is ES33 concept. The car is equiped with R-TECH technology using 33 sensors for autonomous driving. It also uses 5G technology to communicate with other vehicles.


 

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It actually looks nice! If anyone told me that a Chinese car would look so good 10 years ago I'd think they were mad but here we are!
Haha, agreed! In fact, I wouldn't have even considered buying a Chinese car not even 5 years ago, but things have changed a lot and my confidence in their products has improved substantially. I think it's mostly because they have worked so closely with international companies in the past, because they are hiring more international staff for design (I believe that R's head designer came from Audi/VW), and because the local market is becoming so competitive that they simply have to up their game just to stay ahead of the local companies, much less the international ones!
 

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Haha, agreed! In fact, I wouldn't have even considered buying a Chinese car not even 5 years ago, but things have changed a lot and my confidence in their products has improved substantially. I think it's mostly because they have worked so closely with international companies in the past, because they are hiring more international staff for design (I believe that R's head designer came from Audi/VW), and because the local market is becoming so competitive that they simply have to up their game just to stay ahead of the local companies, much less the international ones!
infact, MG is really successful in India.
 

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Ah, I see.... I think the Marvel R is a step in the right direction for the brand, since it's both high-end compared to the rest of their offerings, and it's pretty quick. The HP figure doesn't boil the blood by any means, but the torque figures are quite impressive and the 0-100 is very respectable. I hope to get one on a closed track here in China so I can see how it handles at limit =D

infact, MG is really successful in India.
 

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Discussion Starter · #8 ·
SAIC to set up new company to run its R brand
SAIC, which already owns high-end electric vehicle company IM Motors, is setting up a new company to run its more affordable R brand electric vehicle business.
SAIC will set up Feifan Automotive Technology Co and the R brand, which was formerly under SAIC Passenger Vehicle, will be run by it, the company said in a statement today.
SAIC has announced on October 27 that Wu Bing, CEO of the company's mobility services company SAIC Mobility, has become CEO of Feifan.
Feifan and IM Motors have a relationship like that of Audi and Porsche and the two brands will work together to help SAIC gain market share in the electric vehicle segment.
IM Motors is an electric vehicle brand jointly invested by SAIC Group, Zhangjiang Hi-Tech and Alibaba, and has developed the IM AD autonomous driving system in partnership with autonomous driving company Momenta.
The IM L7 was available for pre-order during the Shanghai Auto Show in April, and at the end of April, IM Motors announced a pre-order price of RMB 408,800 ($62,800) for the L7.
Feifan's registered capital is RMB 7 billion, slightly less than IM Motors' RMB 10 billion. SAIC will contribute RMB 6.65 billion, accounting for 95 percent of the shares; the employee stock ownership platform will contribute RMB 350 million, accounting for 5 percent of the shares.
R brand will focus on the RMB 200,000-400,000 price range, while IM Motors will focus on the market above RMB 400,000, local media report said.
This approach is similar to NIO, except that NIO is preparing to enter the mass market with a new brand only after first achieving some success in the high-end market.
NIO announced in early August that it would enter the mass market through a new brand, and preparations for this have been accelerated and a core team has been established.
"The NIO brand has a similar relationship to this new brand as Lexus has to Toyota, and Audi has to Volkswagen," William Li, NIO's founder, chairman and CEO, said on the company's second quarterly call.
Li said the VW brand NIO will launch hopes to be lower in price than Tesla, but the experience will surpass the latter.


SAIC to set up new company to run its R brand - CnEVPost
 
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