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SAIC's GLOBAL plan for world domination

10622 Views 14 Replies 11 Participants Last post by  edge
SAIC Hopes to Export to U.S. by 2010

Shanghai Automotive Industry Corp., a government-owned behemoth, has worked side by side with General Motors Corp. and Volkswagen AG on world-class assembly lines to build cars for the Chinese market.
Now, The Chinese auto maker is aiming to export 50,000 units annually of SAIC-brand models by the end of the decade. Found this statement in a article..
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Saic Usa

I wonder if they will use the Rover name on these US cars.......
SAIC have a plan:

Shanghai Automobile will enter European markets in 2007

China's financial network
At 2:00 p.m. on April 27, 2006 8 pm

China's vehicle manufacturers SAIC Motor Corporation will use British MG Rover as a platform, and starting next year enter the European market.

At the same time, SAIC may also manufacture cars in Europe, and eventually started in the world market for major automobile car.

"We will be the first overseas markets including the UK, Iberian Peninsula, Central and Eastern European region, and Latin America," SAIC Motor Manufacturing Ltd. CEO said.

First, the entering of the European market cars will be based on the design of the Rover 75, other cars in 2008 gradually unveiled.

To 2010, SAIC will be in Europe and Latin America to establish their own factories, and will enter North America, Russia, Australia and the Middle East region.

The company is currently negotiating with the German car company BMW to discuss the purchase of two car brand name rights.
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Personally I think if SAIC do buy Rover (and/or maybe even Triumph?) then they must open a plant in the UK. Nanjing have won a lot of good will and I think the Nanjing MG will steal a lot of sales off SAIC because they are seen has showing a lot of respect to the brands core values. I'm not saying SAIC need to make all the cars in the UK, but one model at least would mean that people would take them more seriously in the UK......

...and if they do want Triumph then this is an absolute must. Triumph has a loyal classic car fan base and a fairly big following. The kind of people that follow the mark tend to really know everything about the brand, a British made sportscar is an absolute MUST!

BTW I own a Triumph Stag and mix with a lot of 'Triumph people' so I say this with some certainty....
"Red Rover not ready to come over" to Europe and US

The Australian News

Red Rover not ready to come over
Geoff Dyer, Beijing
November 20, 2006
SHANGHAI Automotive had postponed plans to export Rover-based cars to Europe and the US in order to concentrate on the Chinese market, a senior executive said at the weekend.
Phil Murtaugh, the former head of General Motors in China who now runs Shanghai Auto's international operations, said the company would only begin to export the cars once they had become successful in the local market.

His comments are the latest indication that the much-hyped invasion of the US and European car markets by Chinese brands will be much slower than had been expected. Chery and Geely, two other ambitious Chinese car makers, have also recently delayed their planned entry to the US market. Shanghai Auto executives said earlier in the year that they hoped to begin selling the Rover-based cars in Britain and some other European countries from 2007.

"We have to get it right at home before we go outside of China," said Mr Murtaugh in the first interview he has given since moving to Shanghai Auto in September. "I do not know when we will start exporting."

Shanghai Auto bought the rights to the designs of two Rover models shortly before the British car maker collapsed last year. Another Chinese company, Nanjing Auto, later acquired the rights to several MG models. The Rover name is owned by Ford and Shanghai Auto is launching its cars in the Chinese market under the new brand name Roewe, although analysts believe it will try to acquire the rights to the Rover name from Ford when it launches its vehicles overseas.

State-owned Shanghai Auto is considered one of the Chinese companies with the best chances of successfully building its own car brand because of its manufacturing pedigree - its joint ventures with General Motors and Volkswagen are the biggest car makers in the fast-growing Chinese market.

Mr Murtaugh said the company would be able to build quality cars but the biggest challenge it faced was establishing a good customer service system, of which few Chinese companies had any experience.

Although a number of multinational companies are considering exporting cars from their plants in China, Mr Murtaugh said there was little chance that the car-making industry would shift to China, as many other manufacturing sectors have, because wages were rising quickly.

"There are not going to be too many more years when you will see low-cost and China in the same sentence," he said. "It is really expensive to put cars on a boat and ship them around the world. Why do you think the Japanese and Koreans have invested so much in new plants in the US?"

A number of senior industry executives are in Beijing this weekend for the country's annual motor show, a sign of the increasing importance of the Chinese market to the auto sector.

DaimlerChrysler chief executive Dieter Zetsche said the company was still discussing a manufacturing deal with a number of potential partners to make small vehicles for the group. One of the companies involved in the talks is believed to be Chery, the Chinese company.
Makes me wonder whether the SAIC Rover copy is really all that good once you dig beneath the surface. They could easily distribute this model via Ssangyong dealers so perhaps there's more to this....
Well considering that this is SAIC's debut even in their home market as their own brand, I think it is quite possible that they are honest about focusing on their home market first.
Perhas they are still trying to buy the Rover brand. Or maybe even the Land Rover brand too....
Surely SAIC are just waiting for Ford to call in the receivers so they can get the whole cupboard full of names for a few dollars! :)
China's car market is just as competitive as any other these days, so for SAIC to concentrate at home is understandable. Once they succeed at home, then they would be that much more prepared for other markets.

Of course that is a very conservative approach.

If SAIC is bold, they should take on all markets at once. Why the heck not? The world markets are NOT going to wait till SAIC is ready. Sometimes the later you get in, the worse you will be off.
SAIC denies US export talks

Jin Jing
SHANGHAI Automotive Industrial Corp has denied a report it was in talks with American importer Visionary Vehicles LLC to sell cars in the North American market.

In a statement yesterday, the nation's second-largest car maker said it was focusing on the domestic market.

"SAIC Motor has had no discussions with Visionary about exports to the United States," the statement said.

On Thursday, Reuters quoted a Visionary spokeswoman who said the company was in talks with SAIC as one of Visionary's three potential candidates to import cars to the United States.

Visionary's founder and head Malcolm Bricklin introduced Subaru to the US in the 1960s and the Yugo in the 1980s.

The Reuters report said Visionary was also in talks with First Automotive Work Group and Geely Automobile Co.

The two companies have yet to comment on the report.

SAIC Motor said last month its export plans were postponed from the end of next year to 2009 after setting up a strong market position in the domestic mid-to-high car class.

"We will still keep an eye on the overseas markets such as the European and US markets and our ultimate goal is to go overseas and increase our international competitiveness," said Chen Hong, president of SAIC Motor during an interview on October 12.

SAIC, which also cooperates with Volkswagen AG and General Motors Corp in China, turns out mainstream models for its international partners with combined sales of more than one million units a year.

The car maker also rolled out its first self-branded model, the Roewe 750, at the end of last month through its subsidiary, SAIC Motor Manufacturing Co Ltd.

The mid-to-high class sedan is based on the Rover 75, the rights for which SAIC Motor bought from British car maker MG Rover in 2004 before it went bankrupt.

SAIC Motor plans to launch 30 models in all mainstream market segments with a total investment of 13.6 billion yuan (US$1.7 billion) in self-branded cars over the next five years.
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Not sure what SAIC is doing :mad:
But its not alot.
Well, SAIC is planning things out. But it will deliver in a big way.

Forget that con man Bricklin, SAIC can do better alone.
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