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Geely's London Taxi debutes on Beijing taxi market

19.05.2008 - Geely delivered the first batch of 10 from a total of 50 London TX4 Taxi's to the Beijing Taxi Company on Sunday.

The cars are meant to transport disabled people, a couple of those were present at the handing-over ceremony close to the Great Wall.

The company that builds the taxi in China is called 'Shanghai England Taxi Company' and is a doughter company of Shanghai Maple Automotive which is a 100% doughter of Geely.

The engine is one of Geely's own 4 cilinder petrols.






source: thetycho.com
 

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Re: Geely to manufacture British car Brand - The London Taxi

He looks very strange but maybe customers accept it ??
Who knows ?
 

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Manganese Bronze builds iconic London black cab in China.

June 29, 2008 - The manufacturer of the iconic black cab in Coventry has now produced its first vehicle in China.

Manganese Bronze Holdings, parent company of Holyhead Road-based London Taxis International (LTI), has produced the first prototype TX4 taxi at its Chinese joint venture, LTI Shanghai.

The vehicle, along with other early production prototypes, will now be subjected to a thorough testing programme in accordance with the timetable leading to the start of commercial production at the end of 2008.

Manganese Bronze chief executive John Russell said: "We are pleased to have passed this milestone on the journey to commercial production of the world famous London taxi in China."

The company is working on the joint venture with Chinese car manufacturer Geely to help transform it into a global brand.

Geely has the rights to sell the London taxi in Asia while Manganese Bronze has the rights to distribute and sell the vehicle in the rest of the world.

LTI has produced black cabs in Coventry for 60 years. Mr Russell reaffirmed the company was committed to retaining production in city but added it was an exciting time to take the product global.

From:coventrytelegraph.net
 

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TX4 taxi to be mass-produced in August

Shanghai, August 11 (Gasgoo.com) Geely TX4 taxi will be mass-produced from this month and will go on sale at the end of this year, reported Beijing News. Geely Automobile will also launch a 2.0L model after the previous 2.4L model, according to sources.

Geely TX4 taxi, manufactured by the Geely Automobile’s joint venture Shanghai LTI Automobile Components Co (established by Geely Holding Group and Manganese Bronze Holdings, in which Geely takes up 51% stock, Shanghai Maple accounts for 1%, totally 52% for Geely Holding Group as a controlling shareholder while Manganese Bronze Holdings controls 48% stock), has been put into trial operation during the current Beijing Olympic period, Geely sales sources said.

30 TX4 taxi cabs imported from Britain have been put into use after the engine and transmission change by Shanghai Maple. “The mass-produced TX4 taxi by Shanghai Maple will start from August and are expected to go on sale in this December in China”, a source unveiled.

TX4 taxi models are all equipped with a Mitsubishi 2.4L petrol engine and a five-speed manual transmission, to be priced at about 200,000-250,000 yuan, the source said.

Geely plans to launch another 2.0L TX4 taxi model as taxi drivers have pointed out the poor fuel economy of the high 2.4L model output, according to Geely sales sources.

The news was confirmed by Geely vice president Zhao Fuquan, who further disclosed that TX4 production will be raised to 30,000 units annually, including products for export.

http://yaqeenauto.spaces.live.com:thumb:
 

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British Trade Minister, Lord Jones of Birmingham, has given LTI Vehicles a major boost by traveling around China and the city of Beijing in the world famous London Taxi.

Lord Jones opted for the distinctive purpose-built taxi while heading a UK trade delegation to Beijing during the Olympics. An iconic symbol of London, the taxi was used to promote a deal signed earlier this year with Chinese manufacturer Geely. The joint venture sees the London Taxi manufactured in China for sale to the Asian market.

A spokesman for UK Trade & Investment said: "The London Taxi has obvious practical benefits in that it is accessible for all. This deal is an example of the opportunities available in China.”

John Russell, Chief Executive of LTI's parent company Manganese Bronze, said: "Advance interest for the international variant of the TX4 is exceeding our expectations. These are exciting times for the company as our joint venture looks set to take our vehicles to a wider audience than ever before.

"The London Taxi offers businesses and their passengers a professional form of transport that is designed to offer unrivalled levels of comfort, safety and accessibility. We're delighted that Lord Jones chose the London Taxi to not only promote our deal with Geely but also to represent London by traveling in an internationally recognised symbol of the 2012 Olympic city."

Since initial enquiries for the London Taxi were made by customers, the firm has signed Memorandums of Understanding for over 6,000 vehicles to be delievered in the next three years.

Before full-scale production gets under way, 50 of the cabs will be distributed to taxi firms in Beijing for use at the Paralympics. The first ten cabs were delivered to taxi companies in Beijing and the Paralympic Organising Committee at a ceremony attended by the Mayor of Beijing, Guo Jinlong in June.

http://auto.sina.com.cn/z/tx4geelyxy/index.shtml

 

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Re: Geely to manufacture British car Brand - The London Taxi

London Taxi's famed black cabs made in China

By ELAINE KURTENBACH – 1 day ago
FENGJING, China (AP) — London Taxis are as British as bowler hats and Big Ben. But the latest models coming off this new assembly line are unlikely to ever touch an English road.

At a sprawling factory in the lush green suburbs of Shanghai, young Chinese workers are busily gearing up for full-scale production of one of Britain's most iconic vehicles. It's part of an odd alliance that aims to give the distinctive black cab a greater presence outside its namesake city.
London Taxi International, which will continue to build nine out 10 cabs used in Britain at a factory in Coventry, England, couldn't grow production at its small-scale, high-cost plant. So it turned to a partner — and to China — as a way to drive overseas expansion.

"To say the writing was on the wall would be pushing it a bit too far. But you do need to make progress within the automotive industry," said Paul Stowe, a British auto executive who is overseeing the joint venture between Britain's Manganese Bronze Holdings PLC, owner of London Taxi International, and Geely Group Holdings, one of China's biggest independent automakers.

The venture is bearing fruit already, Stowe said, with agreements signed to sell 6,000 London Taxis from the Chinese factory, more than double the Coventry plant's annual output.

Most will go to cities outside China — places like Singapore, Dubai, Moscow — that covet the image associated with the London Taxis' tradition of good service and durability.

The cars are unlikely to displace other vehicles used as taxis in China given their higher price and the strong political sway of bigger automakers with the local officials in charge of city fleets.

Instead, LTI expects to sell them mostly to hotels, limousine services, airports, and individuals who might want to collect one, Stowe said.
Manganese Bronze Holdings hunted for nearly a decade for a suitable Chinese partner. Geely likewise was looking for a chance to bring onboard the new technology and quality upgrades it needs to get ahead in China's brutally competitive market, without risking being swallowed by a huge international rival.

"We were the right size and available at the right time. It works well for both companies," said Stowe, who in his 15-year automaking career already has completed almost a global tour of the industry, working first for Land Rover, then BMW, Jaguar, Ford, Lotus, MG-Rover and then MG Nanjing — a venture set up after Chinese automaker Nanjing Automobile Group bought MG-Rover.

Trial production of London Taxi's TX4, equipped with 2.4-liter Mitsubishi engines, began last week in Geely's sprawling Shanghai Maple factory, in the scenic canal town of Fengjing. By mid-December, the plant will launch mass production.

By boosting volume, LTI expects to reduce costs by up to 60 percent, with most of the savings coming not from cheaper labor but from less costly parts, Stowe said. The price for the vehicles hasn't been disclosed, but will be significantly cheaper than the British-made models, which sell for about 30,000 British pounds ($54,000), he said.
"Classical British Icon with Traditional Chinese Spirit," reads one of the many slogans in the factory.

Unlike most highly automated modern auto plants, there are few robots since the London Taxi is hand-built and hand-welded. The result is a heavy-duty, durable vehicle that can be driven 1 million miles and last several decades.

But it's the vehicle's traditional idiosyncrasies, such as its famed ability to make extremely tight turns, and the storage space next to the driver's seat that originally held hay bales in the days of horse and carriage, that give the black cab its appeal as "not just another car," says Stowe, who as deputy general manager of Shanghai LTI Automobile is busy plotting the venture's brand strategy.

Black cabs — which these days often come in other colors and are festooned with advertising — are seen strictly as a commercial vehicle back home. But in China, the vehicle's novelty, and notoriety from appearances in dozens of films, lends it a certain cachet.
"It's pretty cool to see a British car traveling on the street of Shanghai, just like in a movie scene," said Xu Bin, senior auto trend editor for the local magazine Metropolis.

But much will depend on how Geely, which is in charge of selling the cars in China and the rest of Asia, decides to market the vehicle: The terms of the 53 million pound ($95 million) deal gave the Chinese side a 52 percent share in the joint venture, as well as a 23 percent stake in Manganese Bronze Holdings. The British partner holds 48 percent of the joint venture and rights to sales of the vehicles in the rest of the world.

Stowe, who has sold the rights to his memoire of his experiences working in China with MG Nanjing to the BBC, seems something of an cultural ambassador in the automaking world.

To help explain the London Taxis' distinctive, tall-topped shape, he keeps a bowler hat on hand.

Although round, black bowler hats are an uncommon sight in London nowadays, decades-old British rules required that a gentleman be able to sit comfortably in the back of a London Taxi with his hat on.

"I actually purchased the bowler hat in London," he said, "but I was surprised to see when I looked at the label that it was made in China."

http://ap.google.com/article/ALeqM5gTJ83PqpOduEgNTa_HJMbRim8JGAD92VRU4G0
 

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Re: Geely TX4 - The London Taxi

Gonow.Europe said:
this is really nice. Does anybody know if Geely will import this vehicle in Europe? and which retailer network will the importer use?
I don't know if LTI taxis are sold in other European countries, but it would be simpler just to bring them over from the UK.
 

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Re: Geely TX4 - The London Taxi



Those two phillips head screws exposed on the face of the dash reminds me of a bride wearing combat boots on her wedding night.

And what about that accelerator pedal.....isn't it a bit primitive?
 

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Chinese made London Cab launched on June, 8th.

The Chinese made TX4 taxi cab was launched today, aiming itself squarely at the ‘business car‘ sector, and perhaps even at the taxi market.

The TX4 will be sold to cabbies, and regular folks alike via Geely dealerships across China starting from today. The TX4, now being sold under the ‘Englon’ brand, will be sold for 200,800rmb and 220,800rmb depending on specification.

The models being offered are a 2.4 gasoline manual model (200,800rmb), a 2.5l diesel manual model (210,800rmb), and the top of the line 2.5 diesel automatic model (220,800rmb).

We’re unsure if cabbies will leave their Santana’s in droves to pick up the TX4, the high pricing is nearly two and a half times what a Santana costs, but on other hand you have a novelty vehicle. Taxi drivers are leaning towards the larger Passat in some cities, but even the 2.0l Passat is cheaper than the TX4.

The TX4 is being built in Shanghai via a JV between London LTI, and Geely.

sources:
http://www.autohome.com.cn/news/200906/62571.html and China Car Times
 
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