Shanghai Skoda Octavia

May 12, 2008 - To date, Shanghai VW has sold more than 50,000 units of the new Skoda Octavia sedan since its launch in early June 2006. With its sales expected to hit 60,000 units on the first anniversary of its launch, the Skoda Octavia is entering the ranks of mainstream brands in the auto market.

The Skoda Octavia was put on the market on June 6, 2007 and had sold 31,802 units by the year end. In the first quarter of 2008, the sales of the new car continued to rise and 17,000 units were sold, with 6,700 sold in March, a new high since its release. At this growth rate, more than 60,000 Skoda Octavia cars will have been sold by June 6, 2008, the first anniversary of its launch.

As an all-new brand, the Skoda is creating a miracle in the car market by selling 60,000 units of a single model. What's more extraordinary is that the price of Octavia is the most stable in the Class-A auto market where the rival car models offer a discount between 10,000 yuan ($1,430) and 20,000 yuan. The stability of its selling price has also boosted the image of Octavia as "the most value-keeping" car.

Shanghai VW has currently 121 Skoda dealerships in mainland China and the number of Skoda brand stores will increase to about 200 by the end of this year. The Skoda brand is also world famous for its excellent services and has ranked among top five in the consumer satisfaction survey for 11 straight years. In the near future, Skoda will promote its "Human Touch" service brand.

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