Chinese motoring fans have been getting excited ever since the motoring press leaked rumors of a fabled model just for the Chinese market, not the new Jetta, nor the new Santana 4000. Model Y as its codenamed, is expected to be an entirely new model for the Chinese market made by Shanghai VW and SAIC.
We have since learned from the below screen shot that Model Y is now to be named the ‘La Vida’, and is an A-segment car, thus above the Polo but below the Santana 4000. We are unsure which mischievous fellow took the above photo, but it is currently circulating far and wide in Chinese automotive circles.
They are but only Martin's 1st post are photoshops his last post with the Autohhome link looks more Official even if a litle blurry the detail of the front angle is very detailed IMO.daewoo-chevrolet said:Looks like a shop of the Skoda Octavia...
source: Shanghai DailyShanghai Volkswagen Co Ltd said it will launch a new mid-class sedan in China this year to complete its product mix and tap the growing demand in the world's second-largest auto market.
The model, named Lavida and which means life and hope in Spanish, will be a brand-new version specially designed for the Chinese market under VW's global product strategy.
''It will be the prototype for our next-generation model in the economy car sector and will also be the benchmark in the rapidly expanding segment,'' the company said.
Shanghai Volkswagen is the joint venture between German car maker Volkswagen AG and Shanghai Automotive Industry Corp.
The Lavida is expected to make its debut at the auto show in Beijing in April and will be marketed to appeal to young people.
The model illustrates Shanghai VW's efforts to increase its self-development capabilities and compete with rival Shanghai GM.
Shanghai Volkswagen reported its sales rose 23 percent to 436,000 units last year, with the biggest sellers including the Santana, Polo, Touran and Skoda's Octavia.
But General Motors Corp's Chinese venture Shanghai GM held its sales crown in China last year with sales improving 22 percent to 500,000 units.
China's passenger car sales rose 21.7 percent to 6.29 million units last year, according to China Association of Automobile Manufacturers.
source: China Car TimesThe China only VW Lavida which was shown off at the Beijing Auto Show is expected to cost as little as 100,000rmb for the base 1.6l model. Since its release via the internet several months ago, the Lavida has been steadily growing a dedicated fan base in China. Chinese drivers do love their VWs, and the Lavida seems to be a reward from VW for putting up with years (read as decades) VW selling their not so popular cars (Bora, Jetta, Santana etc)to the Chinese, who actually turned out to love them and refused to buy anything else (until GM came along)
The VW Lavida has also been given a Chinese name ‘Lang Yi’ Lang means clear or bright, and Yi can mean leisurely, outstanding, or even escape. Obviously the English name should have been Clear Escape. Advertising for the Lavida has sprung up all over VW’s back yard - Shanghai’s elevated roads are covered in VW Lavida posters advertising what the Chinese press are calling, the VW ‘Mini Phaeton’ The Lavida will come with a 1.6l or a 2.0l engine, at 100k for the 1.6l version.