In China, Soueast is still selling the previous generation of Mitsubishi Lancer compact car. The car was introduced in 2006 and is equiped with 1.6l petrol engine.
July 7, 2008 - Fujian-based Southeast Motor, a Chinese partner of Mitsubishi Motors, announced last Friday that the Mitsubishi Lancer sedans made by their joint venture will be put on special offer, with as much as 11,000 yuan ($1,603) off the original price.
The Mitsubishi Lancer is a flagship sedan model of Southeast Motor and once contributed to more than 60% of the Chinese carmaker's all sedan sales. After it's put on special offer, the cheapest Lancer manual comfort model will be available for 84,800 yuan. A customer who buys a made by Southeast Motor-made Mitsubishi Lancer or Galand car will have a 3,980 yuan GPS navigation device as a giveaway.
Southeast Motor, 25% owned by Mitsubishi, now produces the previous Lancer sedan, the Soveran wagon and the Galant sedan under the Mitsubishi brand. Sales of the three models in 2007 were 36,734 units. Mitsubishi is counting on the redesigned Lancer to boost its flat sales in China.
The imported new generation of Lancer Evolution sedan will go on sale in China this autumn. Meanwhile, two more versions of the redesigned Lancer -- a family car and a sporty model -- will be assembled in Fujian next year.