Southeast Motor to make domestic crossover “Zinger” this year.
source: Gasgoo.comApril 2, 2008 - Mitsubishi Motors will enlarge its cooperation with the Chinese carmaker to further expand the production of Mitsubishi brands in China, local Chinese newspaper Chongqing Business Daily reported.
The report said that Mitsubishi has promised that Southeast can produce the "Zinger” crossover vehicle and any other Mitsubishi models locally.
According to industry insiders, the Chinese-made Crossover vehicle, namely the Mitsubishi "Zinger" crossover vehicle, to be produced within the year, will be introduced into China directly from Mitsubishi. Southeast and Mitsubishi will join hands to make the research and improvement for the model. This Mitsubishi Zinger, which combines SUV, MPV and a passenger vehicle's design concept, features the Mitsubishi CHALLENGER chassis, the 2720mm axis spread, and an engine capacity between 2.0 liters and 2.4 liters.
Another model, an A0-segment new car, a small passenger vehicle developed by Southeast independently, is equipped with the Mitsubishi 1.5-liter high-performance engine and caters to the vital young people for its fashionable appearance.
Industry analysts believed that by enhancing the cooperation with Southeast, Mitsubishi intends to fight to win, or it will die due to its poor complete car market achievement. An executive from Southeast said that the Chinese carmaker will also get in on Mitsubishi's boost to start many layout plans this year to subdivide the market, and will try to sell 80,500 vehicles in 2008, which is to grow by 34% over last year.