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Discussion Starter · #1 ·
I would seriously consider changing the name "Gonow". It sounds very tacky and cheesy, especially in the West. It won't be taken seriously by Americans. I think many Chinese companies still have a poor understanding of the Western consumer, hence the many ridiculous English names such as Chery, Geely and Gonow.. etc.

You need something more marketable and catchy. If you need help, I can try some suggestions.
 

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you aer conservative,why can't accept something new?

Japan's Honda is also a strange name for you west,but it sells well globally.
 

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Discussion Starter · #3 ·
But Gonow is a bad use of ENGLISH words. If it was an actual Chinese name that's ok. My problem is when Chinese companies try to use English names and it sounds very bad to the ears of Western consumers.

I think a more masculine and catchy name would help sales.
 

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I agree with Jikki,


THe west has accepted names like KIA, honda and toyota

which are more absurd than geely and chery BUT

TOYOTA beat out every single US manufacturer and are making GM and FORD cry for mercy
 

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I agree with Edge that the name is somewhat odd, at least to me. Someone that's never heard of a name like "Honda" or "Toyota" will think of the car once they hear the name and see the cars. When someone says "Gonow", I don't know if they are talking about a car or telling me to go somewhere. It's probably a suitable name for the chinese market since english is not their first language. That's just my opinion anyways.
 

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Discussion Starter · #7 ·
Yeah, the name is VERY important. It's not "just a name". Ultimately, a good product will get recognition no matter what. But why make things more difficult by adopting a funny or laughable name?

I mean, Honda and Toyota was once alien to Americans. But as Pyrox said, at least when people heard it, they thought of the car. But Gonow, just sounds very cheesy and not professional at all. It sounds like an immigrant with bad English trying to pick a name, but ends up sounding like a joke. That will make your marketing efforts in the US twice as difficult. I really suggest you change your English name (you dont have to change your Chinese name) at this early stage, so you can make things much easier for yourself in the long run.
 

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It might now be best name, but i think people will get used to it after some time...just like sabaru
 

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edge said:
Yeah, the name is VERY important. It's not "just a name". Ultimately, a good product will get recognition no matter what. But why make things more difficult by adopting a funny or laughable name?

I mean, Honda and Toyota was once alien to Americans. But as Pyrox said, at least when people heard it, they thought of the car. But Gonow, just sounds very cheesy and not professional at all. It sounds like an immigrant with bad English trying to pick a name, but ends up sounding like a joke. That will make your marketing efforts in the US twice as difficult. I really suggest you change your English name (you dont have to change your Chinese name) at this early stage, so you can make things much easier for yourself in the long run.
Exactly. I would never buy a car called "gonow" just as much as I would never buy milk named "gooddrink" or a computer named "fastfun". A purely chinese name would go over much better with American consumers. "Honda" is purely Japanese, and consumers associate the car with the country it came from, something they are comfortable with. But to try and come up with a cheesy American name for a chinese car... american consumers have a sense for knock-offs and crap products (because we have all been raised in a consumer driven society) and any cheesy name instantly says "knock-off" or "cheap". A company that won't spend the money on marketing to make a decent (and unique) name for it's product probably doesn't have a very good product. At least that's the prevailing attitude here in the states, and a concept to which I fully agree.
 

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I agree with edge, as an American the name "Gonow" looks like a combination of bad translation and bad marketing.

Look at it this way, Honda, Toyota, Chevy, Ford, etc don't actually mean anything in English. The name "gonow" won't go over well. It will look like a joke. Ideally, they should go with something sounding more native (like the last name of a founder), or at least find someone that speaks English as a native language to make a name that will translate better. As it is, no American or Britain will take it seriously.
 

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Discussion Starter · #12 ·
He already replied, he said he thought the name was unimportant.

I think that in very established consumer markets like the US, the name is very important, though if your quality is excellent, you will still be successful. But the name will make things easier for you if it is attractive.
 

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branding success

No doubt about it, a name is extremely important in the global marketplace. It's what branding is all about.
Ji’ao 吉奥Automobile Co., Ltd. apparently didn't think its name would be appropriate for its plunge into the global arena. But Gonow was really a poor choice. Even Ciao, which means hello in Italian, would have been a better.

As for the Japanese, they happen to be lucky that their language is easier to pronounce by English speakers than any of the other East Asian languages. So Honda, Subaru and Toyoda didn't need much changing.

Hyundai on the hand was tough for the English-speaking marketplace. It sounds differently than when heard pronounced by Korean speakers who say something closer to Hyundae.
So Chinese companies will have to hire some brand gurus and linguists in order to be successful. Some have it easier than others, like Hafei.
 

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Thank you very much care of my company gonow auto

I am sorry for my vanish many days,because I am go abroad,and just some days I came back China.

Ok,if you have any thing about my company,please to let me know,I will answer you as much as I know.
 

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Yes, those names are bad. Name is not simple a name, but a image. As for Japanese names like Toyota, Chinese cars could even have better names by simply translating by pinyin. An example comes from film industry. Lucky Film sounds extremely cheap. On contrary, Lekai sounds just fine.

I don't mean to apply this to Jili and Qirui, which sound no better than Geely and Chery.

Names must be carefully chosen. What do you feel if some tells you, "I just bought a 冲啊 car." or 樱桃车, or 胶胶车.
 
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