[Trivia Tim]

I'm surprised that no one has thought of name brands w/ instant recognition as chinese, e.g. yangtze, shaolin, phoenix, red dragon, leaping tiger, etc. etc.

Oh, yes they have. Yangzi is a huge conglomerate that makes everything from floorboards to buses. Shaolin is a bus company. There are also two separate bus manufacturers, both called Jin Long (not red, but Golden Dragon).

But you're right - something grand and Chinese-sounding is far better than Gonow. May as well be called Pissoff or Getout!