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I agree with edge, as an American the name "Gonow" looks like a combination of bad translation and bad marketing.

Look at it this way, Honda, Toyota, Chevy, Ford, etc don't actually mean anything in English. The name "gonow" won't go over well. It will look like a joke. Ideally, they should go with something sounding more native (like the last name of a founder), or at least find someone that speaks English as a native language to make a name that will translate better. As it is, no American or Britain will take it seriously.
 
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