Volvo(Ford-Changan) Capitalizes on Booming Car Industry in China
this is pretty crazy since volvo is not doing the best around the world and their market share is soo tinny
http://www.brightcove.com/title.jsp?title=979158819
Volvo Cars will double sales in China in 2007
Fredrik Arp, President & CEO, Volvo Car Corporation.
Volvo Cars did particularly well in China in 2006, with sales volumes growing to more than 7,000 units. "We almost doubled our sales volume in 2006, and our aim is to do the same again in 2007," says Fredrik Arp, President and CEO of Volvo Car Corporation. "To us, China is the most exciting car market in the world. It is a vital part of our growth plans, and we believe that in the next 5 to 10 years China will move up to second place in Volvo Cars' sales chart," Arp added.
"It's a great honor to host President Hu Jintao during his visit to Sweden and Volvo. This will give us an excellent opportunity to inform him about our cars and our plans on how to strengthen our presence in the Chinese market", says Fredrik Arp.
Local S40 production according to plan
Volvo has taken a big step in that direction by starting production of the S40 at Changan Ford Mazda's factory in Chongqing. The first S40s rolled off the production line in the middle of July last year and by the end of 2006; around 4,000 Volvo S40s had been produced in Chongqing. All locally produced cars are sold in China.
In 2007, Volvo Cars is aiming for an annual local production volume of approximately 8,000 units. "The launch of the S40 produced in China has been successful, both from an industrial point of view as well as from a commercial angle. After working with Changan Ford Mazda for almost two years, we have ensured that their factory, through cooperation with our own experts, meets our high demands regarding Volvo quality. A Volvo must be a Volvo car in all aspects, no matter where it is produced," says Fredrik Arp.
this is pretty crazy since volvo is not doing the best around the world and their market share is soo tinny
http://www.brightcove.com/title.jsp?title=979158819
Volvo Cars will double sales in China in 2007
Fredrik Arp, President & CEO, Volvo Car Corporation.
Volvo Cars did particularly well in China in 2006, with sales volumes growing to more than 7,000 units. "We almost doubled our sales volume in 2006, and our aim is to do the same again in 2007," says Fredrik Arp, President and CEO of Volvo Car Corporation. "To us, China is the most exciting car market in the world. It is a vital part of our growth plans, and we believe that in the next 5 to 10 years China will move up to second place in Volvo Cars' sales chart," Arp added.
"It's a great honor to host President Hu Jintao during his visit to Sweden and Volvo. This will give us an excellent opportunity to inform him about our cars and our plans on how to strengthen our presence in the Chinese market", says Fredrik Arp.
Local S40 production according to plan
Volvo has taken a big step in that direction by starting production of the S40 at Changan Ford Mazda's factory in Chongqing. The first S40s rolled off the production line in the middle of July last year and by the end of 2006; around 4,000 Volvo S40s had been produced in Chongqing. All locally produced cars are sold in China.
In 2007, Volvo Cars is aiming for an annual local production volume of approximately 8,000 units. "The launch of the S40 produced in China has been successful, both from an industrial point of view as well as from a commercial angle. After working with Changan Ford Mazda for almost two years, we have ensured that their factory, through cooperation with our own experts, meets our high demands regarding Volvo quality. A Volvo must be a Volvo car in all aspects, no matter where it is produced," says Fredrik Arp.
