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Dual world premiere in Beijing: Volkswagen remakes the mid-class
Auto China 2008






Wolfsburg / Beijing, April 2008. Volkswagen is presenting the New Bora and Lavida in a dual world premiere at Auto China 2008 in Beijing (April 20 to 28).

Both models were thoroughly tailored to the automotive wishes of modern Chinese society. Although the technical parameters of the new and very roomy mid-class models are quite similar (including six-speed automatic “Tiptronic”, front-wheel drive, optimal standards for comfort and safety, standard climate control), they differ significantlyboth conceptually and visually.

Accordingly, its positioning is different too: the New Bora is to be recommended especially for families as a practical, high-end, versatile and dynamic companion for every day of the year.

The new Lavida was laid out to be more lifestyle oriented; it is the first Volkswagen to be designed and developed entirely in China.
Both the Lavida and the New Bora ideally blend into the urban environments of Chinese metropolises like Beijing, Shanghai or Guangzhou.

The new models should contribute to further solidifying Volkswagen’s successful position as market leader in China.
In 2007 the Volkswagen brand sold more than 780,000 vehicles – a new record. At the same time, this sales record validates the Volkswagen strategy of systematically bringing German knowhow into harmony with Chinese culture.

The new sedans will therefore advance to become important building blocks in Volkswagen’s “2018” brand strategy.
The declared goal here: to increase global sales to 6.6 million cars annually within the next ten years.

New Bora – New generation of bestseller fully conceptualized for China

In a world premiere, the FAW Volkswagen joint venture is presenting the New Bora at Auto China 2008 – a very independently designed mid-class sedan with first-class workmanship. This successor to the successful Bora was once again systematically adapted to the wishes of Chinese customers.

Visually, German and Chinese design influences merge in this front-wheel drive car.
Clearly indicative of Volkswagen ‘design DNA’ are characteristics such as the muscular and clear modulations, an unmistakable C-pillar, the trapezoidal line of the headlights, the typical V shaped radiator grille that is integrated in the lines of the engine hood, and the car’s timeless impression.

Simultaneously, the New Bora takes on Chinese elements like the lion dance in its prominent visual alliance of headlamps, radiator grille and bumpers.
The design of the rear corresponds to that of the front mask.
No less typical is the high waist line, which emphasizes – from a purely visually perspective as well – the excellent passive safety of the New Bora.

Also typical of Volkswagen are the New Bora’s impressive quality of workmanship, high level of active safety, great comfort, intuitive controls and very good interior space.
Its size classification: with a length of 4,540 millimeters and a width of 1,775 millimeters the New Bora is close in size to the European Jetta.
The height of the Volkswagen is 1,467 millimeters. One reason for the extraordinarily good interior space is the car’s long wheelbase of 2,610 millimeters. The 450 liter cargo area also offers multi-variable utility.

New Bora – engines

At its market introduction, FAW Volkswagen will be offering the New Bora with two modern Euro-4 gasoline engines.
Both engines are distinguished by very refined performance and low fuel consumption. The four cylinder engines can be paired with a six-speed automatic (Tiptronic) as an option.

New Bora – two equipment lines

The New Bora will be available in the two equipment lines “Trendline” and “Comfortline”. Even the base version, the “Trendline”, has standard features that include ABS, driver and front passenger airbags, power steering, power windows, climate control system and a CD-Radio (MP3-capable). Also on-board in the New Bora Comfortline are 15-inch alloy wheels, sliding sunroof, chrome package, anti-theft warning system, cruise control and parking sensors.

In addition, the top version is differentiated by an extended list of optional features.
They include leather seats, side and head airbags and a navigation system.

Lavida – New sedan developed and designed entirely in China

The joint venture Shanghai Volkswagen is also showing the Lavida at Auto China 2008 as a world premier. The name “Lavida” was derived from the Spanish language and represents a zest for life, hope and passion.

The Lavida – the first model developed entirely by Shanghai Volkswagen and the first outside of Germany – is characterized by a design that is as dynamic as it is elegant.

The new sedan is a perfect example for a successful cooperation of Chinese and German designers.

It’s a fact: Thanks to its length of 4,608 millimeters and width of 1,743 millimeters, the 1,465 millimeter tall Lavida offers impressive space. The wheelbase measures 2,610 millimeters. The Volkswagen’s cargo volume is 472 liters.

The design of the Lavida does not follow any familiar pattern. Nonetheless, its design exhibits a logic of forms that is typical of Volkswagen.
The front end is marked by a design that – with its horizontal lines – represents the “Volkswagen face” of the future.

Powerfully contoured is the engine hood, distinctive is the tornado line that rises toward the rear. As a whole, the side profile expresses a decidedly sporty image.

The taillights take on the almond-shaped design of the headlights, the rear end itself on the other hand assumes the same vertical posture as the front end.

A trailing edge was integrated in the design of the trunk lid; the spoiler lip contributes to the very good aerodynamic properties of the Lavida.

Intuitive controls are to be found inside every Volkswagen. Naturally, this applies to the Lavida too. The interior is characterized by an extremely ergonomic design, and visually it reflects a perfection of details that is typical of Volkswagen with its harmonious lines, fine wood applications and high-end surfaces.

In general, the interior design and features consistently satisfy the wishes of Chinese car drivers as has been found in numerous surveys.
One of these wishes: a USB interface for an MP3 player like the one that has now been implemented in the Lavida.

Lavida – engines

Just like the New Bora, the new Lavida will also have an early introduction to the market during the summer this year. It will also be powered by two four-cylinder engines. A six-speed automatic (Tiptronic) is available on both Lavida Langyi versions as an option.
Like the engines on the New Bora, the four-cylinders of the Lavida also satisfy the Euro-4 emissions standard.

Lavida – three equipment lines

The Shanghai Volkswagen plant will offer the Lavida in the equipment lines “Trendline”, “Comfortline” and “Highline”.
The base vehicle already has ample features with ABS, driver and front passenger airbags, climate control, MP3-capable CD-Radio, power windows and anti-theft warning system.

The even more luxurious versions “Comfortline” and “Highline” also get 16-inch alloy wheels, a chrome package, sliding sunroof, leather seats, side and head airbags, cruise control, parking sensors, automatic climate control system and CD changer.

Besides the listed features, the Highline variant of the Lavida also has a DVD-supported navigation system and telephone preparation.

New Bora

 

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Comparison between New Bora and Lavida from China Car Times.

The Bora was a previous generation Jetta in Europe, but it continues to thrive in China via the FAW (First Auto Works) VW joint venture, the Livida on the other hand, is a completely new car from SAIC (Shanghai Automotive Industry Corp) and VW. The two cars are roughly the same size, they are on a different generation of platform, they both wear VW badges and are aimed at a similar type of client, but what is different about them? China Car Times cant help but feel that VW has become the British Leyland of China with different products competing against each other in the same market segment!VW FAW unveiled the latest incarnation of the Bora out at the Beijing Auto Show, and VW SAIC unveiled the Livida, which gave a lot of people the chance to compare between the two cars!

The Stats:

Car - Length - Width - Height - Wheelbase - Engine Offerings - Gear Box

Bora - 4540mm - 1775mm - 1467mm - 2610mm - 1.6/2.0l - Tiptronic 6 speed or 5 speed manual

Lavida - 4608mm - 1743mm - 1465mm - 2610mm - 1.6/2.0l - Tiptronic 6 speed or 5 speed manual

So the Lavida is slightly longer, but not as wide as the Bora. Both are the same height and pack the same engine displacement. But the platforms are a different story, the Lavida sits on the PQ35 platform, and the Bora on the older PQ34 platform. The PQ35 has fully independent suspension, where as the PQ34 does not. The PQ35 platform is shared across the VW/Audi range, and runs underneath the Audi TT II, 06 Passat, Seat Leon II etc

The Bora interior is a bit spartan, but that works fine. Everything is in easy reach, and the wood will no doubt appeal to the more mature buyer, note that the airvents are square. The Lavida carries on with the same spartan design features as the Bora, but the air vents are round, and the plastics are silver, which may indicate the Lavida is aimed at a younger audience. One Chinese automotive publishing house described the Lavida’s interior as being a ‘China Special’ whatever that means,

Next year, VW plan to drop a 1.4 TSI and a 1.8TSI into the Lavida to give it a bit more punch. The 1.4TSI would be great around the city, and the 1.8TSI would be better for longer journeys. FAW are currently offering a 1.6 and 1.8 engine with the new Bora, but they could be offering a 2.0l pretty soon.

China Car Times is still unsure - VW have the new Bora which is being slated as a Jetta replacement, and now the Lavida, which is to be a Santana replacement, but will VW actually stop producing the much loved Jetta/Santana line up? And how will the Lavida/Bora match up against VW’s other offerings in China namely the Magotan (current Euro Passat), Passat Lingyu (last gen Euro Passat), and VW’s other brands offerings, such as the Skoda Octavia etc. G.M. does a similar trick to VW, except they brand their cars under different names, whilst still competing against each other (i.e. Buick Excelle against Chevrolet Epica) they also build up brand awareness for each individual brand which give G.M. 5 strong brands, rather than 1 rather diluted brand, which is what VW seems to be heading towards.
 
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