This network thing still puzzles me. Does that mean certain cars will be sold only in specific cities or areas? Which criteria define through which network specific model is marketed?
How can than F3 be best selling car in China if it is sold only through A1 sales network?
We know that China's got a bad case of regional protectionism that's a thorn in the side of all medium to large manufacturers. So I'm wondering if there's a relationship here and someone is trying to overcome it .
So can someone once and for all explain BYD's dealership networks.
I know this:
1.Certain cars are sold only on certain networks.
2. BYD has 1100 dealerships now.
3. BYD forces dealerships to compete with each other to improve sales.
But I don't understand how the networks are determined...why do they bunch certain cars with each other?
It doesn't seem to make sense to me that, if a customer walks into an A3 dealership and wants to buy an F3, the customer will have to find another dealer. ---I dont understand why BYD's network strategy works and why it is so revolutionary.