[Analyst]

BYD has a whole bunch of sedans: the F3, the F6, the G3, the L3 and the i6.

What's up with that? Are they supposed to replace each other (ie: the L3 seems like an updated version of the F3)?

 

[Joest]

They will be sold under different networks:
- A1: F3, F6, S8, M6, S6
- A2: F3R, F0, S8, L3, S6
- A3: F3R, S8, G3, G6, M6
- A4: I3, I6, M6, S6, S8

 

[rahulbhaskar]

BYD Sales Channels

Hi All,

Could anyone please let me know why does BYD have four different sales networks: A1, A2, A3, A4.

Some cars are actually common to these networks: S8 is part of both A1 and A2 network, so there's no solid differentiation like that of Toyota and Lexus or Cadillac and Chevy?

 

[Joest]

Byd's idea is to target all major cities in China.

Each network corresponds to some specific locations.

 

[CCF mod]

This network thing still puzzles me. Does that mean certain cars will be sold only in specific cities or areas? Which criteria define through which network specific model is marketed?
How can than F3 be best selling car in China if it is sold only through A1 sales network?

 

[Johnny Blaze]

guys,
do you really think that Joest is 100% right?
i think there's no division on levels of dealership...
you can sell it - you got it

(but maybe we're talking about different supply chains - export/local sales)

 

[dragin]

We know that China's got a bad case of regional protectionism that's a thorn in the side of all medium to large manufacturers. So I'm wondering if there's a relationship here and someone is trying to overcome it .

 

[RiseOfTheRev01ution]

So can someone once and for all explain BYD's dealership networks.
I know this:

1.Certain cars are sold only on certain networks.
2. BYD has 1100 dealerships now.
3. BYD forces dealerships to compete with each other to improve sales.

But I don't understand how the networks are determined...why do they bunch certain cars with each other?

It doesn't seem to make sense to me that, if a customer walks into an A3 dealership and wants to buy an F3, the customer will have to find another dealer. ---I dont understand why BYD's network strategy works and why it is so revolutionary.