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37 Posts
So can someone once and for all explain BYD's dealership networks.
I know this:
1.Certain cars are sold only on certain networks.
2. BYD has 1100 dealerships now.
3. BYD forces dealerships to compete with each other to improve sales.
But I don't understand how the networks are determined...why do they bunch certain cars with each other?
It doesn't seem to make sense to me that, if a customer walks into an A3 dealership and wants to buy an F3, the customer will have to find another dealer. ---I dont understand why BYD's network strategy works and why it is so revolutionary.
I know this:
1.Certain cars are sold only on certain networks.
2. BYD has 1100 dealerships now.
3. BYD forces dealerships to compete with each other to improve sales.
But I don't understand how the networks are determined...why do they bunch certain cars with each other?
It doesn't seem to make sense to me that, if a customer walks into an A3 dealership and wants to buy an F3, the customer will have to find another dealer. ---I dont understand why BYD's network strategy works and why it is so revolutionary.
