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I guess "recently" is a relative term, figuring this happened over a year ago

Benelli bought by Chinese firm

China’s Qianjiang Group Co. Ltd has purchased Benelli, the Italian motorcycle manufacturer:

China’s Qianjiang Group Co. Ltd has clinched a deal with Gruppo Merloni for the purchase of celebrated Italian motorcycle maker Benelli, reports said Thursday.

The deal follows assurances from Qianjiang’s management that Benelli scooters and motorcycles will continue to be built at its Pesaro factory in central Italy.

Qianjiang is China’s biggest motorcycle maker and the deal represents its first acquisition in Europe.

Established in 1911 by Teresa Benelli, a widow, in the hope of providing work to her six sons, the company started as a car and motorcycle repair garage and built its first motorcycle in 1921.

Benelli motorbikes won a number of championship titles both before and after World War II and by the early 1960s, the company was producing around 300 motorcycles daily.

Benelli then suffered badly from competition from Japan but enjoyed a revival in the 1990s, when it was taken over by Italian electrical appliance maker Merloni.

19,771 Posts
Zhejiang Qianjiang Motorcycle Co.,LTD is located in the Wenling city which is a coastal city to the southeast of Zhejiang province. It is one of the large stock companies in China's motorcycle industry. The company's new factory zone is located in the Zhejiang economic and technical development zone, with the investment of 260 million Yuan, the area of 130 thousand square meters and the annual output of 1.5 million complete motorcycles, it is now one of the largest motorcycle manufacturing bases in Asia, and one of the most advanced ones in China. Zhejiang Qianjiang Motorcycle Co.,LTD is the leading company in China's motorcycle manufacturing industry. Since 1985, when the company entered the motorcycle industry, its scale of production has been enlarged constantly, and the variety of its products has been increasing continuously. The company's comprehensive strength and earning power has been outstanding for many years. Its Qianjiang motorcycle products are not only salable in the home market, but also enjoying a large market share in Europe and America. The company is the first one in China’s motorcycle industry which passed the ISO9001 quality system certificate of German’s TUV company; its products were recognized as the “Chinese Name Brand” in 2001; the “Qianjiang” brand was granted Chinese famous brand in 2002; its products were assessed as the “3.15 symbol products” by China consumers' association in 2000; it was granted as “the most well growing independent brand in China's manufacturing industry” in 2005, and placed 47 among the 500 strongest companies of China Mechanism. In October 2005, the EuropeQ. was established, and started the comprehensive cooperation with Beneli, the Italian motorcycle manufacturing company which has a history of 100 years. This is the key step of Qianjiang to improve its competitiveness, to participate in the global competition actively and to implement its internationalization strategy.

The following brands are owned by Qianjiang Group:

- Keeway
Keeway is Qianjiang’s brand targeting affordable and entry-level motorcycle buyers in developed markets such as Europe and the United States. First registered in Hungary in 1999, Keeway has grown to a presence in more than 80 countries on all inhabited continents.

Known as Qjiang in China, this is Qianjiang’s main China brand. As a Chinese motorcycle producer, Qianjiang is a top ten manufacturer by motorcycle production volume, making 825,255 motorcycles in three quarters in 2011, ranking them 9th overall, and they ranked 10th for overall motorcycle production in 2011 with 263,363 motorcycles exported. They report making 1.3 million motorcycles in 2014.

- Benelli

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