Car nameplates are sometimes funny, other times have to be changed because meanings in certain languages. Just remembering Toyota MR2 was simply called MR in french speaking countries (MR2 word sound means "is shity" in french). This year we have the launch of Hyundai Kona which will be called Kauai in Portugal. Kona is too similar to "cona", a portuguese slang word for vagina! I don't know if "cona" means the same in brazilian portuguese. Anyway during the 1970's and 80's we had here (in Portugal) the Opel Ascona which name wasn't changed and granted los of jokes around here.
Back to cancerous SR7 I think it's a bad idea. From the 1960's to the 80's Renault named most of its cars with numbers. As far I remember there were Renault 3,4,5,6,7 (this one was a spannish Renault 5 with a trunk), 8,9,10,11,12,14,15,16,17,18,19,20,21,25 and 30 (I think I didn't forget any). So many numbers but no Renault 13!
